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Braun watches. The first and the latest.

Home newslifestyleBraun watches. The first and the latest.

Braun watches. The first and the latest.

Apr 25, 2011 | lifestyle, people, producer |
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with braun, everything begins with a history lesson. [click all images to enlarge]

braun is relaunching a new line of wristwear (above) designed by zeon. what zeon kept was minimal and functional, one recessed button and a distinctive scroll wheel is all you get, we think. also comes in silver. the new watch is still under development, so details are few. zeon says the watch should be released in the fall.


aw20 / dietrich lubs / 1990


above: the aw20 designed by detrich lubs (1990) most closely resembles the braun clocks.


aw10 / dietrich lubs / 1989


above: braun’s first quartz analog aw10, designed by dietrich lubs in 1989.


above: braun’s first watch, the dw20 (1977) by rams / lubs. unfortunately due to the many problems experienced with the LCD module it was only in production for a year before being replaced by the dw30.



above: the watch dieter rams gave me in 1993 (right) when he gave a lecture at the art institute of chicago.

note: the ab20 alarm clock (1975) by rams / lubs set the basic design for subsequent clocks and watches from braun. braun watches and clocks until the new zeon watch (2011) never looked sleek and stylish but always modern, pure, and timeless.

resources:
zeon
herbert born
braun designs
dieter rams. 10 principles of design

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DesignApplause (DA) is an architecture and design online narrative with over 5,000 interdisciplinary photo-rich articles and editorials. from interviews with significant creative forces such as founders/owners, architects, artists, critics/curators, designers, educators, historians and producers, to the discovery of front-line architecture and innovative products, DA is read by a worldwide audience.

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