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the beginning is the most important part of the work. hello 2023.

the beginning is the most important part of the work. hello 2023.

Dec 11, 2022

“the beginning is the most important part of the work.” – plato

all of us are really wanting a fresh new year! this video made in 2019 by tbwa/paris for the national society of french railways (sncf) captures what our mind’s eye was seeking: a celebration of new life, a feeling of hope and optimism. may all your plans bloom and blossom beyond your wildest dreams.

the video was a way for the sncf to give thanks to those “preserving the planet” by traveling by train. according to the sncf, trains give off 30 times less co2 than individual cars and 20 times less than planes. thus, the national railway body is positioning itself as a healthy alternative to other modes of transport.

to illustrate this sentiment, the successive blooming of flowers – a time lapse that covers 200 hours. to capture each one of the 50 varieties included, every flower was photographed once every five seconds, day and night, which accumulated in 14,000 images per flower.

in the film, every flower that blooms is accompanied by the wheezing bang of fireworks, to illustrate the celebratory nature of the campaign. the sncp aims to transition from diesel-powered rail to developing stations that are autonomously powered by 2035.

#hello2023

founder editor dezeen marcus fairs leaves great legacy at age 54.

founder editor dezeen marcus fairs leaves great legacy at age 54.

Jul 6, 2022

marcus fairs passing is a big loss to all of us. he was a big inspiration to architecture and design. a visionary. although 20-plus years my junior, i consider him a mentor. he founded and authored a great resource in #iconmagazine and in #dezeen that will carry on I’m sure but not be quite the same without him.

marcus fairs launches dezeen as a blog in 2006. the site not so great. the content on the other hand was relevant, opinion-filled, and the best of examples. the most current mission statement in fair’s own words with anders holst podcast was to be the most influential and popular design website in the world. mission accomplished.


above > icon cover recent issue

fast rewind, fairs launches icon magazine in 2003. as editor the magazine readership soars. in fact the magazine and fairs himself was awarded launch of the year and journalist of the year in 2004. in his own words, “a great publication in the golden era of print.” then fairs publishes a significant book, twenty-first century design in 2006 with a foreword by marcel wanders for which he is fired by media 10. he was fired because he didn’t clear the book with his bosses. both the first thru third editions of fair’s book can be found on amazon. the firing, which can also be heard in holst podcast, is strange because you would think the publisher, media 10, would be proud, not pissy, to have a visible expert editor publishing a book. but fairs had an internet something up his sleeve, “i can do this!” yes marcus, indeed you can.

above> the cover of first edition

[ dezeen ] @marcusfairs #iconmagazine #dezeen

i followed dezeen from the get-go and felt honored that he followed DesignApplause. we also met in milan in 2018 and vowed to have a drink at bar basso. sadly i have yet to go to bar basso.

mental health awareness resources.

mental health awareness resources.

May 1, 2022

above > designer george douglas

each year millions of americans face the reality of living with a mental illness. during may, DesignApplause and the rest of the country are raising awareness of mental health. each year we fight stigma, provide support, educate the public and advocate for policies that support people with mental illness and their families.

this post debuted on 1 may 2019 and updated 1 april 2023.

[ resources ]
us mental health awareness week 2023
mental health america
nami / national alliance on mental illness / why care?
national institute of mental health

[ visual inspiration ]

above > self care / designer destinyblue

above > dyslexia is a learning disorder that involves difficulty reading due to problems identifying speech sounds and learning how they relate to letters and words (decoding). also called reading disability, dyslexia affects areas of the brain that process language.

therefore a child’s brain assumes or perceives alphabets / objects differently
the idea of this campaign is to support the children suffering from dyslexia, and to bring awareness amongst parents, teaching staff and others dealing with children of dyslexia to understand what their brain functions like or how it is difficult for them to adapt and understand the basics of learning. designer shravani virkud

above > i’m not. designer anoosh mubashar

above > designer grace bates

above > designer anoushka agarwal / i created a series of poster targeting mental health. i kept the colour theme red, black and white to show the seriousness and potential danger of lack of mental well being. this series shows the suicide aspect of mental ill-being. the posters come with supplementary information to make the message more clear. in all of the posters, i have provided the details of office of counselling and awareness at polyu, hong kong instead of some external counselling service keeping in mind the target audience, the university students and also the ease with which they can be contacted.
this project is also based on project semi-colon. an author uses a semicolon instead of a full stop when he doesn’t want to end his sentence. so the project was based on not giving up hope and making things better instead of resorting to suicide. the noose and the comma are a reflection of the project.

above > idaho federation of families for children’s mental health

above > designer john barton / sometimes a poster is designed to target just a section of the population, who may have trouble expressing their emotions; for example males. barton, a uk graphic designer created this poster for leeds met students’ union, to encourage males to go to counseling / ivline

above/ below > designer patrizia tresca / focusing on the depression and dyslexia, these posters aim to create awareness and engage the viewer with their personal messages.

above > designer george douglas / the links between creativity and depression and how the design industry can tackle mental health via eye on design

above > designer angela nardiello – angelphis 13 / this 11×14 print is created from an original hand-drawn sketch. it communicates enduring the healing process of manipulation/mental abuse. victims of other situations including depression and other disorders, current human rights abuse situations, and more can also relate to this sketch.

what’s the difference between art and design? expo chicago 2022.

what’s the difference between art and design? expo chicago 2022.

Apr 8, 2022

above > collectors enjoying video art by a former graphic designer gregory scott / catherine edelman gallery booth 169

note: this post in ‘in-progress’ as we await more details…

more than 140 leading art galleries from 65 cities in 25 countries show off their stable of talent at expo chicago 2022 which is the perfect confabulation and launchpad to contemplate what inspires the art. in this instance, DesignApplause submits that architecture, design, and engineering are one and the same and art is not.

> “what is the difference between art and design? as it applies to graphic design, i will say that the difference between art and design or artist and designers, is expression vs communication. … expression is about the artist and their view, design is about the audience and viewer. expression can be abstract and intangible but design has to be clear for the most part.” ~ anonymous

> “when one attempts to define art, there will be an artist to prove it wrong. ‘art is beautiful’ art becomes ugly. ‘art is emotional’ art becomes emotionless. ‘art is form’ art becomes idea. that’s the problem, art will always shatter definitions.

having said that, i will ignore my own advice and take a crack. i think it comes down to function. design can have many functions, whereas art has one single function. the function of art. digging deeper, the art concept can be portrayed in many different ways. the function of art isn’t singular, its endless.

so design is applied art? or maybe an eames chair is a design object when you’re trying to sell it or sit in it, and an art object when you’re observing it, etc. ~ anonymous

DesignApplause asked galleries if their artists in this show pursued any architectural or design studies in their background. 24 of 30 (80%) galleries point out the following:

above > artist virginia jaramillo was inspired by product designers charles and ray eames – jaramillo and a selected group of other students would make weekly visits to the celebrated designer charles and ray eames’s studio. there, jaramillo was introduced to design, architecture, and “a philosophy of structure and the purity of form.” these discoveries opened “a different way of seeing” for jaramillo and would guide her artistic thinking and output in the following decades. even as she was learning from the eameses, she began to explore japanese woodcuts and a related aesthetic philosophy, called ma, which she would ultimately channel into “the curvilinear paintings,” her best-known series. / hales gallery booth 323

artist margaret wharton worked in advertising before she received a bfa from the school of the art institute in sculpture. whorton, who passed away in 2014, left behind fantastically crafted sculptural assemblages as well as a body of raely seen conceptual photographs. hers is the story of women artists who came out in the 1970s declaring their feminisst credos. and many, like warton, used the very trappings of their domestic environment as form and content. wharton tells us, “the bandsaw was her paintbrush.’ / jean albano gallery booth 317

above> artist sara cwynar has a degree in design from york university in toronto / foxy production booth 314

above > fredrickson stallard – ian stallard earned a degree in product design and studied architecture (red chair, chrome coffee and side tables) david gill gallery 234

above > artist tomokazu matsuyama has a pratt degree in communications design / gavi gupta booth 211

above> an interesting chat with gallery owner who says none of his artists studied architecture or design / however gallery is overly represented in typographic art – the image above was created by an art & architecture department chairperson (awaiting name of artist) gallery rene schmitt booth 128

above > timothy taylor booth 205

above> featuring designer jonathan meuke (works in the middle) / volume gallery booth 332

note: teh following updated 15 may 2022…
[ expo chicago ], the international exposition of contemporary and modern art, concluded its ninth edition on sunday, april 10, with a high attendance of international collectors and curators alongside 30,000 visitors, exceptional presentations from exhibiting galleries and strong sales, in what was its most global edition to date. on opening day alone, the exposition welcomed more than 8,000 vip guests while raising $260,000 to benefit the museum of contemporary art chicago during the fair’s vernissage. collectors, curators, artists and art professionals enjoyed an exclusive first look at over 140 leading galleries from 25 countries and 65 cities throughout navy pier’s iconic festival hall. expo chicago will return april 13 – 16, 2023.

“we are thrilled with the enthusiastic return of expo chicago as we once again welcomed a global network of art dealers, curators, museum directors, collectors, artists, and arts enthusiasts to our great city,” said tony karman, president | director. “the city galvanized to provide a vibrant, robust week of activities in support of local and visiting patrons and i am deeply proud that our success proved the importance of this marketplace and re-established our place on the international art world calendar in this april timeslot.”

happy monday. hertz purchases 100,000 teslas and what it means for many.

happy monday. hertz purchases 100,000 teslas and what it means for many.

Oct 25, 2021

last monday hertz made a mega announcement that they’re purchasing 100,000 teslas. in response the wall street journal‘s editorial board opines below what this means.

/////

the more you look behind corporate and government press releases these days, the more you learn about their mutual benefit society. we wrote tuesday about the many subsidies for tesla’s electric cars, but it turns out there’s also a pot of subsidy gold behind the hertz decision to buy 100,000 teslas for its car-rental fleet.

tesla ceo elon musk says he isn’t giving hertz a discount on the reported $4.2 billion order. but he doesn’t need to because the house reconciliation spending bill includes a 30% tax credit for “qualified commercial electric vehicles.”

the text doesn’t clearly define what is a “qualified commercial electric” vehicle, but our sources say hertz’s teslas would likely make the cut. the credit could save hertz $1.26 billion and make a tesla almost as cheap for hertz to buy as a toyota camry.

hertz plans to install thousands of electric-vehicle chargers, which could also be eligible for taxpayers subsidies. the house spending bill extends a 30% tax credit for the installation of ev charging stations through 2031, which is on top of the $7.5 billion appropriation for stations in the separate senate infrastructure bill.

hertz’s interim ceo mark fields is casting the company’s tesla order as a strategic business decision and evidence that evs are going mainstream. maybe, and there’s no doubt that the tesla order is winning progressive accolades for the rental-car company. electric vehicles are also less expensive to maintain than gas-powered cars, so they could reduce hertz’s operating costs.

but if evs make business sense, why must the government subsidize them? democrats complain that corporations aren’t paying their fair share in taxes, but then they give them generous tax breaks for promoting progressive policies that reduce their tax payments.

enjoy that hertz tesla ride. you’ll have paid more for it than the rental contract says.

/////

well ok, politics aside, there’s no such thing as a free lunch. it’s still a very green deal. a simple rental agreement equates to your ev training wheels which will lead to an ev purchase for many and more much needed charging stations. it’s one giant step in the right direction.

herman miller has acquired knoll.

herman miller has acquired knoll.

Apr 21, 2021

top> eames lounge chair / charles and ray eames / herman miller — bottom > barcelona chair / mies van der rohe / knoll

between them, herman miller and knoll have 19 brands and a presence in more than 100 countries. how they market themselves going forward is a case-study-worthy event in the making.

herman miller has acquired knoll. both iconic office furniture companies have more similarities than differences and it’s fair to say the roots to their present-day success is architecture and design. herman miller started with wood, knoll started with the bauhaus. great starts to mark the beginning of this very interesting story.

above > back to the future photo of the j miller house (no relation to herman miller) in columbus indiana. in 1953 the miller’s select architect eliel saarinen and by now herman miller’s head of textiles, alexander girard to create their home. in the foreground is knoll’s saarinen furnishings on a girard rug – below > girard’s touch in foreground and middle ground a seating area of both herman miller and knoll furnishing. today girard is listed as co-architect

herman miller was founded in 1905 and initially the company produced wood furniture, especially bedroom suites, in historic revival styles until 1930. with the coming of the great depression the company was forced to explore new products to survive and debuted a line of modern furniture at the 1933-34 century of progress exposition in chicago. in 1942, with the introduction of the “modular executive office” group (eog), the company was primed to lead the industry during the 70s open plan workplace.

in 1945 architect george nelson joined the firm as director. over the next four decades nelson influenced herman miller through both his personal designs and the designers that he recruited including; isamu noguchi, charles and ray eames, robert propst, and in textile designer alexander girard. beginning in the late 1940s, the period under nelson’s guidance saw herman miller produce some of the company’s most recognizable pieces of furniture, including the noguchi table, eames lounge chair, marshmallow sofa,

above > homage to alexander girard in a herman miller pop-up during icff 2014 – below > cosm / studio 7.5



above> living office/placemaking – below > healthcare

[ herman miller designers ]
edward barber and jay osgerby
ayse birsel
todd bracher
charles and ray eames
naoto fukasawa
alexander girard
jasper morrison
george nelson
robert propst
bill stumpf
others…

[ why herman miller magazine ]

/////

hans knoll was born in germany in 1914. his father was a modern furniture manufacturer, who supported the national socialist regime. perhaps because of his father’s views, or perhaps because he wanted to follow many other german modernists who had emigrated, knoll left germany in 1936 and moved to england. in 1938, he moved to new york city to found a furniture manufacturing company of his own.

in 1943, knoll was approached by florence schust, an architect who had studied under ludwig mies van der rohe and eliel saarinen. schust convinced knoll that she could help bring in business to his company even in america’s wartime economy by expanding into interior design and working with architects. hans and florence married and changed the name of the company to knoll associates. today knoll has over 40 of its designs–such as breuer’s wassily and cesca chairs and the barcelona chair by ludwig mies van der rohe–are in the permanent collection at moma.

above > classic southern california mid-century modern cool – imagining catching the view while listening to brubeck on vinyl / photos knoll

above > noguchi collection / isamu noguchi — below > platner collection / william platner

above > knoll office – below > knoll textiles

[ knoll designers ]
gae aulenti
neils diffrient
frank gehry
hans and florence knoll
isamu noguchi
jens risom
eliel saarinen
ettore sottsass
mies van der rohe
lella and massimo vignelli
others…

#hermanmiller #knoll #architecture #design #graphicdesign #interiordesign #productdesign #officedesign #workplacedesign #midcenturymodern
////

anne lacaton and jean-philippe vassal receive the 2021 pritzker architecture prize.

anne lacaton and jean-philippe vassal receive the 2021 pritzker architecture prize.

Mar 16, 2021

above/below > cap ferret house. photography: lacaton & vassal

in a timely nod to planet earth’s need to support life, french social housing architects, anne lacaton and jean-philippe vassal, founders of studio lacaton & vassal, have been named the 2021 winners of the pritzker architecture prizepritzker architecture prize.

their recognition marks the first time a french female architect has won the prize, with lacaton becoming the sixth woman to receive the award since it was established in 1979.

“good architecture is open—open to life, open to enhance the freedom of anyone, where anyone can do what they need to do,” says lacaton. “it should not be demonstrative or imposing, but it must be something familiar, useful and beautiful, with the ability to quietly support the life that will take place within it.”

“our work is about solving constraints and problems, and finding spaces that can create uses, emotions and feelings. at the end of this process and all of this effort, there must be lightness and simplicity, when all that has been before was so complex,” explains vassal.

above > anne lacaton and jean-philippe vassal. photography: laurent chalet

above / below > residential and office building, photo courtesy of philippe ruault

above > site for contemporary creation, phase 2, palais de tokyo, photo courtesy of philippe ruault

above >129 units, ourcq-juarès student and social housing. photography: philippe ruault

above > école nationale supérieure d’architecture de nantes

above > 53 units, low-rise apartments, social housing. photography: philippe ruault

above / below > latapie house. photography: philippe ruault

above / below > frac nord-pas de calais | image courtesy of philippe ruault

above > house in bordeaux. photography: philippe ruault

[ jury citation ]
“not only have they defined an architectural approach that renews the legacy of modernism, but they have also proposed an adjusted definition of the very profession of architecture. the modernist hopes and dreams to improve the lives of many are reinvigorated through their work that responds to the climatic and ecological emergencies of our time, as well as social urgencies, particularly in the realm of urban housing. they accomplish this through a powerful sense of space and materials that creates architecture as strong in its forms as in its convictions, as transparent in its aesthetic as in its ethics,” states the 2021 jury citation, in part.

[ 2021 jury ]
alejandro aravena, chair
, barry bergdoll, deborah berke, stephen breyer
, andré aranha corrêa do lago, kazuyo sejima, wang shu, benedetta tagliabue, martha thorne, executive director, manuela lucá-dazio, advisor

[ purpose ]
to honor a living architect or architects whose built work demonstrates a combination of those qualities of talent, vision, and commitment, which has produced consistent and significant contributions to humanity and the built environment through the art of architecture. awarded each year, the international prize is often referred to as the profession’s highest honor.

john ronan architects blends function and sustainability into forward-thinking iit innovation center.

john ronan architects blends function and sustainability into forward-thinking iit innovation center.

Jan 15, 2021

“the kaplan institute at iit is an academic building that combines functionality and sustainability into an elegant design solution, all while working within rigorous financial constraints in a setting with tremendous architectural standards.” – jury comment: 2020 aia national honor award in architecture

DesignApplause asks notable chicago architect john ronan for a project steeped in sustainability and we are pointed to the ed kaplan family institute for innovation and tech entrepreneurship. a 2020 winner of the prestigious aia national honor award in architecture. the 2020 architecture program celebrates the best contemporary architecture regardless of budget, size, style, or type. these stunning projects show the world the range of outstanding work architects create and highlight the many ways buildings and spaces can improve our lives.

[ tremendous architectural standards ] to his credit, ronan has won very competitive commissions but this one was extra special if you consider who the client was: illinois institute of technology in chicago, a campus largely designed by ludwig mies van der rohe, the greatest concentration of mies-designed buildings in the world. subsequent buildings decades later by helmut jahn, faia, and rem koolhaas, hon. faia. the school asks one of its professors who’s been at iit since 1992, just a year after is graduation from harvard. tremendous indeed.

[ architect project statement ] the ed kaplan family institute for innovation and tech entrepreneurship at the illinois institute of technology is devoted to fostering collaboration, innovation, and entrepreneurship between iit’s students, faculty, alumni and partners. conceived as a hybrid of campus space and building, the building is organized around two open-air courtyards through which visitors enter the building; circulation inside the building is indirect and dispersed, designed to promote collaboration and interaction. the building provides flexibly adaptive space which can be reconfigured easily and support a wide variety of uses.

the design of the innovation center is forward-thinking in its approach to sustainability. the second floor of the building, which cantilevers over the ground floor to provide sun shading, is enclosed in a dynamic façade of etfe foil cushions which can vary the amount of solar energy entering the building through sophisticated pneumatics. the etfe foil is 1% the weight of glass and gives the building a light, cloud-like appearance.

[ images: john ronan architects ]

[ storm water detention ] the building’s two exterior courtyards double as storm-water detention tanks. rain water is directed from the roof surface to gutters at the perimeter of each courtyard from which it enters the gravel floor of the courtyard via rain chains. several feet of crushed rock below the courtyard serve as large rainwater storage cisterns, where water is held before being released slowly to the municipal sewer system; a portion of the rain water is retained onsite.

[ dynamic etfe facade ] the façade is comprised of four layers of etfe foil which create three air chambers within the façade assembly. the two outer layers of etfe are fritted with a staggered dot patterns which are offset from each other; the inner layer can be moved back and forth pneumatically, bringing it together and apart with the outer fritted layer to modulate the amount of incoming solar energy. this movement is achieved by introducing air into one chamber and removing it from the adjacent chamber, which relocates the fritted inner layer. when the inner layer is pressed together against the fritted outer layer, the dot patterns overlap to reduce light transmittance. when the inner layer is moved away from the outer layer, it increases light transmittance. controlled via automated building system controls or overridden manually, the dynamic façade can adapt throughout the day to changing weather and daylight conditions in real time to minimize energy usage and maximize daylighting potential.

the dynamic etfe facade varies the amount of solar energy entering the building through sophisticated pneumatics.

[ john ronan architects ]

scott henderson rethinks the face shield. covid-19.

scott henderson rethinks the face shield. covid-19.

Jun 17, 2020

“when zverse asked me to help them rethink the face shield i jumped at the opportunity. there’s no better time than now for designers to apply their unique skills and knowledge, and the face shield is one of those products that hasn’t seen that much holistic innovation” ~~ scott henderson

the surgical face mask, invented in the late 1800s, and the welder’s helmet, invented in the 1930s, up till now during covid-19, have been doing admirably well outside the confines of the operating room, the icu, a metal shop, for which they were designed. four months into covid-19 we’ve had the occasion to observe the limitations of these specialized items in the more diverse service industry.

the face shield in particular, has proven to have a higher functional diversity ceiling. for example, to talk you don’t have to take a face shield off. however, putting on or removing a face shield can be a to-do and some service positions require a hat.

new york designer scott henderson, with his client john carrington, ceo of zverse, hit a brilliantly conceived and executed bases-loaded home run with their zshield flex.

the zshield flex is designed primarily as a business-to-business solution mainly for service industry workers—such as the food service industry, selective medical, the education sector, beauty and hair salons, and regular consumers as well.

[design criteria ]
> the zshield flex does not strap on the head, impacting a person’s outward presentation.
> the zshield flex is a friendlier, more calming presentation than the shields meant for front-line healthcare workers.
> front-line healthcare workers need ppe to protect themselves, because the environment they operate in is high-risk. the zshield flex will be used in lower risk environments, and is meant to protect the people around the wearer from direct exposure from forward-projected droplets that we all expel through normal talking, sneezing or coughing.
> the unique and unprecedented come-from-the-bottom format of zshield flex does not limit head movement or visibility
> the zshield flex is practically invisible when worn.
> the zshield flex offers different sizes—small and large neck mounts, visors that curves around the face all the way to the ears, and a kid’s size for returning school children.

[ zverse ], the manufacturer of the zshield, also offers a standard face shield for front-line healthcare workers.

[ scott henderson ] is among the top industrial designers working in america today. scott’s product designs for his global fortune 500 client base have become best selling industry disruptors.

scott’s point of view is that design should achieve “clever-freshness”. “clever” is ingenuity combined with a sense of wit. “freshness”, in turn, evokes feelings of health and happiness – lightness as opposed to burden – a feeling of rebirth and an inspiration to move forward.

aside from his world-renown and award-winning work in industrial design, scott is a consistent generator of unique intellectual property, as evidenced by his portfolio of over 50 patents in the u.s. and europe for novel innovations in fields as diverse as housewares and home accessories to consumer medical products and electronics.

scott’s work is included in the permanent collection of the brooklyn museum, the cooper hewitt smithsonian national design museum and the alessi museum, and many of scott’s products have been sold at the moma design store. scott is a sought after presenter on the topic of design, both nationally and internationally.

over 90% of scott’s projects have been mass-produced, a track record few designers can claim. more to the point, products scott has designed have generated hundreds of millions of dollars in revenues for his clients. indeed, many of scott henderson’s products have become industry best sellers.

joe doucet envisions a life-saving fashion accessory: behold the face shield.  covid-19.

joe doucet envisions a life-saving fashion accessory: behold the face shield. covid-19.

May 3, 2020

from sun glasses to face shields.

some experts predict the next two years could look like the last two months. through the summer and possibly into 2021 face masks will be required to get on a plane, walk into a grocery store, or move about within urban spaces. it’s for the public good. it’s also now bad mask etiquette without one.

yes, a mask offers protection in that it stops the spread. but the mask sometimes feels suffocating, fogs opticals, and makes us mumblers or screamers. i find myself storing my mask in a ziploc bag and then taking it in and out of my back pocket 5-6 times on an afternoon errand. what could be more inconvenient. a reusable shield is a game changer. i can put it on and leave it on until i reach the safety of my home.

right now there are probably 30 face shields being created by car manufacturers, engineering companies, architects and designers. this is all good but the shields look very much like ones that already exist. there are just now more of them. why can’t we make something better while at the same time more fashionable so more people will want to wear it ?

may we remind you that raymond loewy said that between two products equal in price, function and quality, the one with the most attractive exterior will win.

the face shield presented here is almost perfect. however, here are some ideas for consideration: incorporate a transitional lens for low light activities; shave the top to accommodate a hat for all-season wearability while also shedding weight; include a fashionable carry-case.

look, fashion is really quiet during these stay-at-home days. fashion producers are making medical gowns while fragrance houses are making hand sanitizer. in two months our creative community has gone only practical. it’s time to think about fun and fashion as well.

fashion is trendy, because the very nature of trends is to come and go. fashion can be practical too. from dresses to pants for ease of movement. from briefcases to backpacks for carrying things. from business attire to leggings and sweatpants for comfort. sweatpants! from sun glasses to face shields for protection.

the timing is ripe for a life-saving fashion accessory. kickstarter calling…

[ joe doucet x partners ]

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