Heightening awareness of design-driven objects.

Dieter rams. 10 design principles.

rams1good is as little as possible

(born May 20, 1932 in Wiesbaden) is a German industrial designer closely associated with the consumer products company and the Functionalist school of industrial design.

In 1993 I asked Dieter to speak to the Architecture & Design Society at the Art Institute of Chicago. The society recently had a name change: “design” had been added. We joked ( ahem ) at the time that the real estate economy was so bad that the Architecture Society needed new members. We needed a credible and passionate design icon to speak to this group. Dieter became the first designer to speak under the society’s new name.

What I remember that night and again recently while watching the Objectified movie was Dieter’s 10 design principles. Honestly, I can’t tell you for sure that these are the same principles. Hoping Dieter will set the story straight.

I think I like the earlier stuff better. Maybe it was the materials or maybe it was so different than the pack at the time. The first Braun product I remember making a design connect to me was an electric razor. Much of Dieter’s work has long seemed more connected to brutalism than . Let’s say beautifully, brutally, minimal.

* Good design is innovative
* Good design makes a product useful
* Good design is aesthetic
* Good design helps us to understand a product
* Good design is unobtrusive
* Good design is honest
* Good design is durable
* Good design is consequent to the last detail
* Good design is concerned with the environment
* Good design is as little design as possible



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resources:
vitsoe
designmuseum
gizmodo
victoria and albert museum
dieter rams flickr
braun flickr
37 signals
tendesignprinciples
new: a bit late






527-ronscope200about ron kovach



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22 comments ↓

#1 Tweets that mention DesignApplause | Dieter rams. 10 design principles. -- Topsy.com UNITED STATES on 11.05.09 at 7:46 am

[...] This post was mentioned on Twitter by DesignApplause, Catalin David. Catalin David said: RT good design is as little design as possible http://bit.ly/1pu1F9 via @DesignApplause [...]

#2 uberVU - social comments 174.129.104.191 not found on 11.05.09 at 6:44 pm

Social comments and analytics for this post…

This post was mentioned on Twitter by DesignApplause: Dieter rams. 10 design principles.: good design is as little design as possible http://bit.ly/1pu1F9

#3 Luke Dorny UNITED STATES on 11.06.09 at 12:32 am

Excellent.

Also, your Social Comments & Analytics links use horizontal ellipses which break the links. See above. Thought you should know.

#4 adaptive path » blog » Peter Merholz » Signposts for the Week Ending November 6, 2009 UNITED STATES on 11.06.09 at 11:47 pm

[...] Rams’ 10 design principles. Follow them and you, too, can make spare white [...]

#5 Eismann-SF News UNITED STATES on 11.10.09 at 11:28 am

[...] was recently reminded of these. It’s good to always keep them in [...]

#6 PRand UNITED STATES on 11.14.09 at 5:11 pm

i found another dieter rams story you might enjoy. you will find the link below the photos under “resources” labeled “new: a bit late”

#7 Planner Reads » Blog Archive » The Lazy Designer’s Guide to Success 67.205.45.170 not found on 11.18.09 at 10:12 am

[...] funny, true and correct. And because it reinforces what I've thought for a long time and what Dietar Rams said once, "Good design is as little design as [...]

#8 peg perego pliko stroller UNITED STATES on 12.02.09 at 1:10 am

nice post. thanks.

#9 JasonWD SPAIN on 12.23.09 at 3:28 pm

Good design is Aesthetic?

That must be a translation error. Aesthetic is an adjective.

#10 The man who inspires Steve Jobs and Jonathan Ive « Alternative marketing thinking UNITED STATES on 01.14.10 at 5:08 am

[...] Dieter Rams and his work at Braun. Design Applause blog has a nice collection of the man’s work here. And a side by side comparision from Gizmodo of the work Rams did in the 60s and what Apple is [...]

#11 KovalBest 188.92.72.162 not found on 02.20.10 at 12:43 am

http://gongfu.com.ua – Visit us or die =)

#12 Wikusama.com – Widyaloka Kusuma Samekta Makarya » Dieter’s Rams 10 Design Principles SINGAPORE on 03.04.10 at 1:25 pm

[...] I love this. [...]

#13 E Cigarette UNITED STATES on 06.07.10 at 3:41 am

rams work inspires. thanks for this post.

#14 step up converter UNITED STATES on 06.07.10 at 3:43 am

Dieter Rams and his work at Braun. Design Applause blog has a nice collection of the man’s work here. And a side by side comparision from Gizmodo of the work Rams did in the 60s and what Apple is

#15 10 Design Principles that You Should Know « Harrington Blog UNITED STATES on 06.10.10 at 12:03 pm

[...] can read the full blog post here.In short, the 10 principles are: · Good design is innovative · Good design makes a product useful [...]

#16 DesignApplause | 7 design commandments. CANADA on 09.24.10 at 5:02 pm

[...] worth a refresher. Like his products, his principles will, no doubt, stand the test of time. [ Ten Principles for Good Design [...]

#17 Realty Search 108.62.181.102 not found on 04.04.11 at 1:43 am

I am always looking online for posts that can benefit me. Thank you!

#18 DesignApplause | Braun watches. The first and the latest. CANADA on 04.25.11 at 10:32 pm

[...] zeon herbert born braun designs dieter rams. 10 principles of design [...]

#19 Form, Function, and Fun – The Weekly Round Up: | MAK Blog 97.74.215.138 not found on 06.18.11 at 2:39 pm

[...] hero Dieter Rams extensively.  If your in the design game and don’t know Dieter’s 10 principles of good design, you should.  If you like your iPhone, your iPod or any of the other elegant [...]

#20 DesignApplause | Dieter rams new book. Phaidon. CANADA on 07.21.11 at 7:07 am

[...] phaidon store ] [ dieter rams 10 design principles ] [...]

#21 J4858C CHINA on 10.24.11 at 3:41 am

* Good design is innovative
* Good design makes a product useful
* Good design is aesthetic
* Good design helps us to understand a product
* Good design is unobtrusive
* Good design is honest
* Good design is durable
* Good design is consequent to the last detail
* Good design is concerned with the environment
* Good design is as little design as possible

This 10 princpile is very right

#22 DesignApplause | Dieter rams finally comes to asia. CANADA on 11.28.11 at 4:52 pm

[...] When I think of Asia I think of a lot of people and a little space. To me, these are ideal conditions for simple and creative design solutions. I think: minimal design for maximum impact. Of course, my homeboy Dieter Rams comes to mind immediately, which is probably why I was so surprised to learn that Asia has never payed tribute to him. Not officially, anyway, as in a museum retrospective or gallery show. At least not until now. At long last, Singapore-based studio Anonymous is hosting plusminusten, an exhibition showcasing the work of ten graphic designers who were asked to create posters based on Rams’ ten principles for good design. (Click here for a refresher.) [...]

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