Dieter rams. 10 design principles.
good design is as little design as possible
Dieter Rams (born May 20, 1932 in Wiesbaden) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.
In 1993 I asked Dieter to speak to the Architecture & Design Society at the Art Institute of Chicago. The society recently had a name change: “design” had been added. We joked ( ahem ) at the time that the real estate economy was so bad that the Architecture Society needed new members. We needed a credible and passionate design icon to speak to this group. Dieter became the first designer to speak under the society’s new name.
What I remember that night and again recently while watching the Objectified movie was Dieter’s 10 design principles. Honestly, I can’t tell you for sure that these are the same principles. Hoping Dieter will set the story straight.
I think I like the earlier stuff better. Maybe it was the materials or maybe it was so different than the pack at the time. The first Braun product I remember making a design connect to me was an electric razor. Much of Dieter’s work has long seemed more connected to brutalism than minimalism. Let’s say beautifully, brutally, minimal.
* Good design is innovative
* Good design makes a product useful
* Good design is aesthetic
* Good design helps us to understand a product
* Good design is unobtrusive
* Good design is honest
* Good design is durable
* Good design is consequent to the last detail
* Good design is concerned with the environment
* Good design is as little design as possible
resources:
vitsoe
designmuseum
gizmodo
victoria and albert museum
dieter rams flickr
braun flickr
37 signals
tendesignprinciples
new: a bit late
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[...] This post was mentioned on Twitter by DesignApplause, Catalin David. Catalin David said: RT good design is as little design as possible http://bit.ly/1pu1F9 via @DesignApplause [...]
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Excellent.
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[...] Rams’ 10 design principles. Follow them and you, too, can make spare white [...]
[...] was recently reminded of these. It’s good to always keep them in [...]
i found another dieter rams story you might enjoy. you will find the link below the photos under “resources” labeled “new: a bit late”
[...] funny, true and correct. And because it reinforces what I've thought for a long time and what Dietar Rams said once, "Good design is as little design as [...]
nice post. thanks.
Good design is Aesthetic?
That must be a translation error. Aesthetic is an adjective.
[...] Dieter Rams and his work at Braun. Design Applause blog has a nice collection of the man’s work here. And a side by side comparision from Gizmodo of the work Rams did in the 60s and what Apple is [...]
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[...] I love this. [...]
rams work inspires. thanks for this post.
Dieter Rams and his work at Braun. Design Applause blog has a nice collection of the man’s work here. And a side by side comparision from Gizmodo of the work Rams did in the 60s and what Apple is
[...] can read the full blog post here.In short, the 10 principles are: · Good design is innovative · Good design makes a product useful [...]
[...] worth a refresher. Like his products, his principles will, no doubt, stand the test of time. [ Ten Principles for Good Design [...]
I am always looking online for posts that can benefit me. Thank you!
[...] zeon herbert born braun designs dieter rams. 10 principles of design [...]
[...] hero Dieter Rams extensively. If your in the design game and don’t know Dieter’s 10 principles of good design, you should. If you like your iPhone, your iPod or any of the other elegant [...]
[...] phaidon store ] [ dieter rams 10 design principles ] [...]
* Good design is innovative
* Good design makes a product useful
* Good design is aesthetic
* Good design helps us to understand a product
* Good design is unobtrusive
* Good design is honest
* Good design is durable
* Good design is consequent to the last detail
* Good design is concerned with the environment
* Good design is as little design as possible
This 10 princpile is very right
[...] When I think of Asia I think of a lot of people and a little space. To me, these are ideal conditions for simple and creative design solutions. I think: minimal design for maximum impact. Of course, my homeboy Dieter Rams comes to mind immediately, which is probably why I was so surprised to learn that Asia has never payed tribute to him. Not officially, anyway, as in a museum retrospective or gallery show. At least not until now. At long last, Singapore-based studio Anonymous is hosting plusminusten, an exhibition showcasing the work of ten graphic designers who were asked to create posters based on Rams’ ten principles for good design. (Click here for a refresher.) [...]
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