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In reverse. Ron Arad.

Home designart & literature & educationIn reverse. Ron Arad.

In reverse. Ron Arad.

Jul 3, 2013 | art & literature & education, display & wayfinding, events, people |
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Reverse_install_RonArad1click > enlarge

Decades ago, as a child, the designer Ron Arad found a toy police car on the street in Tel Aviv, run over and flattened. He has kept that car ever since. Now he has flattened six full sized, real cars and hung them on the wall of a museum — the Design Museum Holon in Israel–whose building Arad also designed. The squashed old Fiat 500s are one of a series of pieces in a show called In Reverse that might be said to be works of art exploring the nature of design. The Fiat 500 was the car of the people, he said—and of his generation. He compares them to children’s drawings of cars or cartoons of wrecked cars. They also look like gigantic versions of bugs mounted on microscope slides. Or they look like Pressed Flowers, the title he has given them in the show..

Reverse_floweryellow_RonArad1pressed flower yellow 2013

Reverse_fiatwood_RonArad1

Also on display is a wonderful wooden model of the 500, used to shape metal, from the Fiat Archive and Museum. Arad also offs a sculpture called Roddy Giacosa –the name plays on Dante Giacosa, designer of the 500, made of rods of stainless steel arranged to take the shape of a Fiat 500. / images courtesy of ron arad

Reverse_Roddy Giacosa_RonArad1roddy giacosa

Reverse_dropit_RonArad1

1>6 roddy giacosa
7 wooden fiat 500
8>18 pressed flowers (various colors including ‘rust’)
20>21 let’s drop it, ok?

<a href="about phil patton

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Phil Patton

about Phil Patton

Phil Patton is a contributing editor at Departures and Esquire magazines, a contributing writer at Wired and an automotive design writer for The New York Times. He was a regular contributor to The New York Times House and Home section and, in 1998, originated the “Public Eye” column. He has written many books including: Made in USA: The Secret History of the Things That Made America (Grove-Weidenfeld, 1992), which was named a New York Times notable book of the year; Bug: The Strange Mutations of the World's Most Famous Automobile (Simon & Schuster, 2002); Michael Graves Designs: The Art of the Everyday Object (Melcher, 2004); and Dreamland: Travels Inside the Secret World of Roswell and Area 51 (Villard, 1998). He has also written for Art in America, ARTnews, Connoisseur, Geo, Harper’s Bazaar, Men’s Journal, The New Republic, New York Magazine, The New York Times Book Review, Rolling Stone, Smithsonian, Travel + Leisure, Traveler, The Village Voice and Vogue. Patton was Editorial Consultant on the Guggenheim Museum’s “Motorcycle” show in 1998 and Consulting Curator for the “Different Roads” exhibition at the Museum of Modern Art in 1999. In 2000 he was consultant and contributor for “On the Job: Design and the American Office” at the National Building Museum in Washington, D.C.

view all entries by Phil Patton.

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