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A visit to jc penny housewares.

Home designhome >>dining roomA visit to jc penny housewares.

A visit to jc penny housewares.

Jun 16, 2013 | dining room, kitchen, lifestyle, people, producer, retailer |
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jcpenny-graves1

I have been watching with interest and dismay the saga of Ron Johnson’s arrival at and departure from J.C. Penney’s. The whole enterprise seemed dubious: turning Penney’s into another Target, if that was the goal, seemed misguided. But I was curious to see where it would end up. At Target, Johnson hired Michael Graves and other designers and he was the creator of the Apple stores—which I never thought would succeed.

jcpenny-graves3

Johnson is gone now but some of the product lines he ordered up for the housewares departments at Penney’s have arrived in the stores. There is stuff from Graves, Jonathan Adler, Conran’s, Martha Stewart, Bodum, Cuisinart, Pantone, Joseph Joseph and others. I wasn’t sure what would happen to these goods after Johnson’s firing,. There was an elaborate advertisement in Architectural Digest magazine’s June issue, the goods were online and I decided to check into my local Penney’s the other day.

jcpenny-conran1conran

The pieces are arranged in a series of mini shops. I was amazed how extensive the variety and display. I don’t know whether the things will sell or be reordered but there were highlights: colorful Bodum mixers, Graves vases and frames that are better than any in the earlier Target collections, and Conran’s furniture that recalls Ikea. The Martha Stewart shop is mostly paper goods.

jcpenny-display1joseph joseph
jcpenny-bodum1

jcpenny-graves4

My favorite: the celedon vase at Graves. [ jc penny shop ]

<a href="about phil patton

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Phil Patton

about Phil Patton

Phil Patton is a contributing editor at Departures and Esquire magazines, a contributing writer at Wired and an automotive design writer for The New York Times. He was a regular contributor to The New York Times House and Home section and, in 1998, originated the “Public Eye” column. He has written many books including: Made in USA: The Secret History of the Things That Made America (Grove-Weidenfeld, 1992), which was named a New York Times notable book of the year; Bug: The Strange Mutations of the World's Most Famous Automobile (Simon & Schuster, 2002); Michael Graves Designs: The Art of the Everyday Object (Melcher, 2004); and Dreamland: Travels Inside the Secret World of Roswell and Area 51 (Villard, 1998). He has also written for Art in America, ARTnews, Connoisseur, Geo, Harper’s Bazaar, Men’s Journal, The New Republic, New York Magazine, The New York Times Book Review, Rolling Stone, Smithsonian, Travel + Leisure, Traveler, The Village Voice and Vogue. Patton was Editorial Consultant on the Guggenheim Museum’s “Motorcycle” show in 1998 and Consulting Curator for the “Different Roads” exhibition at the Museum of Modern Art in 1999. In 2000 he was consultant and contributor for “On the Job: Design and the American Office” at the National Building Museum in Washington, D.C.

view all entries by Phil Patton.

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