Five more days to vote. Did you know Crayola’s evolution? A corporate ethos, marketing statement. via pearweed DA editor responds to comment… Artist: cane toad Artist: diem chau Overheard: the crayon was mightier than the sword. artist: todd peterson
The final stretch. Our feature article leading up to and thru the election will recap what many “branders” have concluded: Obama’s campaign is case-study worthy. ( collage on left from special edition – Creative Marketers Report 2008, Creativity; campaign logo/button from on-line store on official Barack Obama website. ) ( above ) logo design: collaboration […]
Branding 101. What does it take for a brand to make it in this economic environment? First off, consider hiring a professional – the positioning matrix (left) a valuable professional tool. Killer product. Killer concept. Just what the doctor ordered. For today’s branding quiz – Identify three elements in a killer marketing plan.