above> helvetica bold | also comes in regular and light

inspired by new york city, the massimo vignelli subway map and the system’s use of helvetica typeface throughout, mondaine created its helvetica 1 new york edition in blue, green and red accents to match the a-c-e, 4-5-6, and 1-2-3 subway lines, respectively. it comes in beautiful packaging that features a section of the map as well as 6 vintage postcards with images of interesting nyc/helvetica views.

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