Specify With Care®, DIFFA’s cause marketing program, invites companies to designate a collection or collections and donate a percentage from sales of those to the Foundation.
DIFFA is making its mark on the tradeshow circuit this fall, bringing its Specify With Care® cause-related marketing program to BDNY in NYC 8>9 November / Booth #178. Specify With Care (SWC) invites companies to donate a percentage of sales from designated collections to benefit DIFFA in its fight against HIV/AIDS.
Many of the program’s affiliate products will be displayed in DIFFA’s booth at the shows.
Current participating affiliates include Blanco, Bolon, Ege, Maya Romanoff, Laufen and Wolf-Gordon // Gift of Hope.
“Specify With Care is a win-win proposition,” said Rick Wolf, CEO of Wolf-Gordon. It associates manufacturers’ names with a good cause and effectively differentiates their products. The interior design and architectural communities are supporting Specify With Care with overwhelming enthusiasm and optimism.”
As the program grows, DIFFA plans to exhibit at numerous other tradeshows throughout the year and support participants through a number of strategic activities and marketing and PR efforts.
image courtesy of maya romanoff
image courtesy of wolf-gordon
[ DIFFA ] Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at rick of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $40 million to hundreds of HIV/AIDS organizations nationwide.