Be Original Americas at WestEdge Design Fair | Why Authentic Design is Important – to You!
Be Original Americas, LLC, in its commitment to initiate discussion on the importance of preserving original design across North America, will appear at the inaugural WestEdge Design Fair, the newest destination for progressive, international contemporary design.
On 3 October > 5:30p | Be Original Americas will host “Why Should You Care About Original Design?” a panel discussion moderated by Jaime Derringer, Founder and Executive Editor of Design Milk, featuring Gregg Buchbinder, CEO of Emeco (a Be Original Americas Founding Member), Irwin Miller, Design Director and Principal of Gensler, and Antoine Roset, Executive Vice President of Ligne Roset/Roset USA Corp. (a Be Original Americas Founding Member). The group will examine why we need to challenge the “knockoffs” – a nearly $1 trillion industry that has cost the world 2.5 million jobs. The issue will be addressed from ethical, economic, sustainable and humanistic points of view.
Gregg Buchbinder and Antoine Roset will also highlight Be Original Americas’ mission in educating, informing and influencing designers, manufacturers and consumers on the importance of the preservation and protection of original design and its creators across North America.
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Be Original Americas, LLC is committed to initiating discussion on the importance and value of preserving original design across North America through informational, educational and influential marketing initiatives and consistent efforts to promote this agenda in various design contexts.
Be Original founding members—including Alessi, Artek, Bernhardt Design, Cassina/Poltrona Frau/Cappellini, Emeco, Flos, Fritz Hansen, Herman Miller, Ligne Roset, and Vitra—believe that the value of authenticity cannot be underestimated or taken for granted in the marketplace. Through an aggressive program of lectures, workshops, and roundtables, the movement campaigns to establish a set of industry standards that encourages consumers, the architecture and design community, producers, dealers, and media partners to fully support creativity and authenticity in order to invest in the future of design, incentivize innovation, and give back to the industry and the people it serves.