We are alerted: World Animal Day is October 4. This post celebrates environment, design, fashion, and animals used in marketing efforts.

Here we feature a collaboration between Puma and Atmos NY, which consists of three pairs of Puma models inspired by three endangered
polar animals: the Harp Seal, Macaroni Penguin and Polar Bear. Each sneaker has its own unique design, but comes with the works of National Geographic photographer Mitsuaki Iwago featured on it, as well as a transparent outsole.

Each shoe in the collection captures the unique characteristics of a specific animal, and features Mr. Iwago’s photography on the removable insole. The name and habitat of each animal is on the reverse tongue and the outsole in both English and Japanese. The shoes were created in hopes of bringing attention to our impact on these endangered animals.

The third shoe shown in the Polar Pack is the PUMA x Atmos Polar Bear Clyde. Drawing direct inspiration from the polar bears of the Artic the shoe features an off white nubuck upper and fur collar, while the blue ice sole represents the Polar Bear’s natural habitat. The shoe comes with three sets of colored laces and have the Atmos “A” on the lace tips and heel. The Polar Bear is currently ranked as vulnerable and is considered to be facing a high risk of extinction in the wild.

Found exclusively at Atmos as June 2008. via Pet Monologues —World Animal Day and Bless the Animals.