a bike with a brain.

what’s this post all about ? as their website says, “It’s pretty simple really. It’s about taking a self-indulgent goal—riding across the USA—and using it as a two-wheeled vehicle for helping those fighting the biggest douchebag of all, cancer.”

the livestrong foundation, brand, does a great job of staying in our face in an inspiring way.

designer: breakfast, new york
producer: livestrong
info: yes i am precious