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logo development

Home Tag logo development
jobs plus rand equals logo.

jobs plus rand equals logo.

Aug 25, 2011

In 1993 Steve Jobs talks about his logo designer for Next, Paul Rand. Encounter exposes a common thread between them.

For example, did Jobs talk to other designers? No. Rand was the only designer Jobs approached. And Jobs asks if Rand will show him a few options. Rand says, “No, I will solve your problem for you and you will pay me. You don’t have to use the solution and if you want options go to other people. But I will solve your problem for you the best way that I know how.”

Editor’s note: I chaired a conference on corporate identity for the STA (Society of Typographic Arts) before becoming the American Center for Design and I called Mr. Rand four times asking him if he would speak. Well, it was not going to happen. He said he didn’t go to these things, period. Yes, very curmudgeony. The final speakers were: David Strong (David Strong); Robert Burns (Burns Cooper and Hynes); Phil Seefeld (Landor); John Massey (Container Corporation); Wayne Webb (RVI Corporation); Herb Murrie (Murrie White Drummond Lienhart).

Five years later I co-chaired Trademarks USA2 for the STA. Thinking Mr. Rand needed a more esteemed roster and asked: Saul Bass (Bass Yeager); Ivan Chermayeff (Chermayeff & Geismar); Walter Landor (Landor); Walter Margulies (Lippincott Margulies; John Massey (Container Corporation); Wayne Webb (RVI Corporation). Of interest, first time the Walter’s met face-to-face. Mr. Rand said thanks but it was going to be paralysis due to over analysis. He asked if I put this much time into solving design problems.

I had forgotten about this interview, thanks Steve Juras. [ paul rand’s business card ]

Top logos of all-time. Creative review.

Mar 22, 2011

20 experts and a readers poll make a case for 20 best logos. let the debates begin. via creative review [RK]

mit media lab identity. a sui generis logo concept.

mit media lab identity. a sui generis logo concept.

Mar 11, 2011

The new Media Lab logo really represents a vast galaxy of ideas generated past and future. This is an algorithmic generated logo that can create 40,000 logo shapes in 12 different color combinations, providing the Media Lab an estimated 25 years’ worth of personalized business cards.

designers: e roon kang & richard the

Last Spring in my Corporate Branding class, design student Seth Hoekstra created a similar sui generis concept for his mythical Center for Design, Chicago. Seth’s concept behind each mark variation begins with each museum staff member. Each individual would be prompted with an assignment to contribute a unique shape they feel represents the museum. Here are several pages from his CDC manual of style to guide the way.


MTV. New logo.

Feb 10, 2010

first time in its 28-year history, MTV updates iconic logo.
new logo on right.



forgoing the network’s music heritage, new three-dimensional design instead showcases MTV’s reality-TV talent, such as the casts of “jersey shore,” “The buried life” and “teen mom.”


no winners here.

more info ad age

Cooper Union's new logo.

Feb 20, 2009

The animated new CU ” box kite “ logo. via the moment blog [PR]

Evolution of logos.

Feb 3, 2009

This is pretty cool. evolution of logos via ad.blogspot [PR]

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