Heightening awareness of design-driven objects.

2013 good design winner: hyundai sanfa fe.

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[ chicago anthenaeum ] [ hyundai ]


[ official release ] For the third year in a row,Hyundai’s innovative and unique language has earned a GOOD ™ Award from The Chicago Athenaeum: Museum of Architecture and and The European Centre for Architecture Art and Urban Studies. The 2013 was awarded this accolade in the category for its dynamic character lines and bold features.

Now in its 64th year, Awards honor the yearly achievements of the best industrial and graphic designers and world manufactures for their pursuit of extraordinary design excellence. is the oldest and the most prestigious architecture and design Awards Program organized worldwide, and strives to create a revived awareness about contemporary design and to honor both and industry leaders in design and manufacturing that have chartered new directions and pushed the envelope for competitive in the world marketplace.

For 2013, the GOOD DESIGN Awards were judged in Chicago by an international jury of design professionals, architects, experts and cultural leaders. The jury honored more than 700 product designs and graphics from over 38 nations with GOOD DESIGN Awards.

“Hyundai prides itself on pushing the envelope in regards to style and design,” said Chris Chapman, chief designer, Hyundai Design Center. “With the 2013 Santa Fe, we wanted the vehicle to be a functional, mobile sculpture and receiving the 2013 GOOD DESIGN Award for transportation acknowledges this design achievement.”

The all-new Santa Fe adopts its own design concept called “Storm Edge,” which captures the strong and dynamic images created by nature during the formation of a storm. Featuring sophisticated and refined lines, which are in harmony with its bold and voluminous surfaces, the Santa Fe presents a more masculine appearance that its predecessor.





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