Olivetti manual typewriter.
I came across an olivetti typewriter for sale on ( surprising to me ) urban outfitters.
The typewriter and company brought back memories of ad campaigns running from the 50s – 70s. It’s where I discovered Italian design, Milton Glazer, Walter Balmer.
above: designed by giovanni pintori for the olivetti saldiermaschinen via ninonbooks
above: designed by giovanni pintori for the olivetti studio 44 via ninonbooks
above: designed by ettore sottsass for the olivetti valentine – 1969 ( note various artists commissioned to the valentine, branding 101 ) via ninonbooks
above: designed by milton glaser for the olivetti valentine – 1969 via ninonbooks
above: designed by Egidio Bonfante for the Olivetti Valentine – 1970 via ninonbooks
above: designed by yoshitaro isaka for the olivetti valentine – 1969 via ninonbooks
above: designed by paul rand for the olivetti lettera 22 – 1953 via ninonbooks
above: designed by Walter Ballmer for the Olivetti Lettera 32 – 1964 (christmas) via ninonbooks
above: 1957 Christmas print ad for Olivetti Typewriters. via ninonbooks
above: designed by roberto pieracini for the olivetti exhibition via ninonbooks
above: designed by walter ballmer for the olivetti exibition – 1961 via ninonbooks
Producer: Olivetti ( today ) ( Olivetti ( wikipedia )) many many more images via ninonbooks
above: adriano olivetti
Editor’s note: this post inspires more research… Some employees of Getronics Italia ( who bought Olivetti ) have asked Beppe Grillo to give visibility to their story. Goodbye computer industry.
above: sketch of the famous ‘valentina’ typewriter by ettore sottsass
More…
grain edit
vi.sualize.us
iso50 blog
100 years of olivetti in italy
the invisible agent
george lois ( i like lois but “agency vision” gets brain cramp )
advertising archives
973 third avenue
typewriter museum
olivetti portable typewriter gallery
olivetti, una bella società
camillo olivetti
ivrea and olivetti
associazione archivio storico olivetti
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[...] http://designapplause.com/2009/olivetti-manual-typewriter/5164/The typewriter and company brought back memories. The ad campaigns running from the 50s – 70s were a branding 101 case study and introduced me to Italian design, Milton Glaser, Walter Balmer, among others. … [...]
[...] ‘Urban Outfitters and nostalgia tech’ dated 5/28/09 Urban Outfitters sells Diana+ cameras and now, Olivetti typewriters (via.) Their electronics section is full of replicas vintage payphones. Should we call this [...]
[...] to Design Applause for the [...]
I love Glaser’s poster for Olivetti done in the style of the Met’s Gubbio Studiolo. It’s at once so Italian and so New York!
[...] When in doubt, be inspired. Olivetti. [...]
Doing it with style is so much better!
More vintage typewriters. via designobserver
[...] Lettera 32 is quite an iconic typewriter, having featured in a very stylish and reasonably famous ad campaign. It doesn’t yet have a name (yes, they have names!), so if anyone has any ideas, leave [...]
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