I came across an olivetti typewriter for sale on ( surprising to me ) urban outfitters.
The typewriter and company brought back memories of ad campaigns running from the 50s – 70s. It’s where I discovered Italian design, Milton Glazer, Walter Balmer.

above: designed by giovanni pintori for the olivetti saldiermaschinen via ninonbooks

above: designed by giovanni pintori for the olivetti studio 44 via ninonbooks


above: designed by ettore sottsass for the olivetti valentine – 1969 ( note various artists commissioned to the valentine, branding 101 ) via ninonbooks


above: designed by milton glaser for the olivetti valentine – 1969 via ninonbooks


above: designed by Egidio Bonfante for the Olivetti Valentine – 1970 via ninonbooks


above: designed by yoshitaro isaka for the olivetti valentine – 1969 via ninonbooks


above: designed by paul rand for the olivetti lettera 22 – 1953 via ninonbooks

above: designed by Walter Ballmer for the Olivetti Lettera 32 – 1964 (christmas) via ninonbooks


above: 1957 Christmas print ad for Olivetti Typewriters. via ninonbooks


above: designed by roberto pieracini for the olivetti exhibition via ninonbooks

above: designed by walter ballmer for the olivetti exibition – 1961 via ninonbooks

Producer: Olivetti ( today ) ( Olivetti ( wikipedia )) many many more images via ninonbooks

above: adriano olivetti

Editor’s note: this post inspires more research… Some employees of Getronics Italia ( who bought Olivetti ) have asked Beppe Grillo to give visibility to their story. Goodbye computer industry.

above: sketch of the famous ‘valentina’ typewriter by ettore sottsass

More…
grain edit
vi.sualize.us
iso50 blog
100 years of olivetti in italy
the invisible agent
george lois ( i like lois but “agency vision” gets brain cramp )
advertising archives
973 third avenue
typewriter museum
olivetti portable typewriter gallery
olivetti, una bella società
camillo olivetti
ivrea and olivetti
associazione archivio storico olivetti

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