crispin, humana and trek bicycle bring bike sharing to the states.

On Earth Day, April 22, B-Cycle will finally become a reality. Denver, Colorado will be the launch city for the bike-sharing program, developed by Crispin Porter + Bogusky, Trek Bicycles and insurance company Humana. 500 B-Cycles at 50 B-stations will be available throughout the city as an alternative to cards for short trips. Register at the b-cycle website. Full story and video.