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Neville brody's anti-design festival.

Home eventsNeville brody's anti-design festival.

Neville brody's anti-design festival.

Aug 9, 2010 | events, Ouch!, people |
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in a response to london’s annual design festival, now in its 9th year, and to the “25 years of cultural deep freeze, the anti-design festival will attempt to unlock creative fires and ideas, exploring spaces hitherto deemed out-of-bounds by a purely commercial criteria.” So says founder Neville Brody, who takes the Anti in Anti-Design seriously. “The Anti Design Festival is anti-everything. The Anti Design Festival is anti-nothing. While the ADF is not against design, there is also a need for change. We are not anti-design as much as we are anti-everything.”

If you have any doubts just check out the event website. The ADF logo includes the London Design Festival’s logo – with a big X through it. The front page also does things with kerning and font size any design teacher would shake their finger at. Of course, that’s the point. ADF is not only a chance to play with design without the imposition of clients, bosses or market restrictions, but it’s a chance for your work to rub shoulders with contributors like Jonathan Barnbrook, Stuart Semple and Stefan Sagmeister. It’s nonprofit (i.e. no prize money); If that’s a problem, ADF probably isn’t for you.

ADF takes place in Shoreditch, London from 18-26 September (the last week of The London Design Festival).


about perrin drumm

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about Perrin Drumm

Perrin Drumm is nothing if not a road trip enthusiast. After moving from her hometown of LA to NY and to LA again, she hiked through half a dozen National Parks, snow-shoed a sizable portion of the Adirondacks, and resisted the overwhelming charm of the South to get back to Brooklyn, where she struggles to learn the trumpet, aspires to be a better Scrabble player, and lives and writes, and remains, as of yet, catless.

view all entries by Perrin Drumm.

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