Be Original, in its commitment to initiate discussion on the importance of preserving original design across North America, will appear at a number of events and locations throughout what has become known as New York Design Week.

[ Tradeshow Exhibits ]
Be Original will appear at New York City’s two largest design tradeshows: WantedDesign, 17 > 20 May at the Tunnel (269 11th Avenue), where the group will have a booth at the 11th Avenue entrance, and the International Contemporary Furniture Fair (ICFF), 18 > 21 May at the Javits Center, booth #976. At each fair, Be Original will share information on the initiative and host giveaways and social media contests to help promote the campaign, with branded buttons and chances to win and an exclusive LunaTik Life iPhone case designed by Scott Wilson, Founder and principal designer of MINIMAL studios.

Events Hosted by Be Original Founding Member Companies
Additionally, employees will be wearing Be Original t-shirts during select events hosted by Be Original founding member companies, including Alessi and FLOS on Monday, 20 May and Tuesday, 21 May to raise awareness for the movement and spark conversation about original design and authenticity.



[ Be Original ]
A movement formed by Alessi, Artek, Bernhardt Design, Cassina/Poltrona Frau/Cappellini, Emeco, FLOS, Fritz Hansen, Herman Miller, Kartell, Ligne Roset, and Vitra which is committed to initiating discussion on the importance of preserving original design across North America through informational, educational and influential marketing initiatives and consistent efforts to promote this agenda in various design contexts.

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