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matthew mccormick unveils avalanche at the v&a museum during london design festival
14 September 2019 @ 10:00 am - 22 September 2019 @ 5:30 pm BSTfree with museum ticket
canadian designer matthew mccormick is proud to present avalanche, a temporary installation at the victoria & albert museum for the 2019 london design festival. a highly experiential exhibit, the installation seeks to fuel thoughtful introspection on the effects of climate change through the artist’s interpretation of what it feels when trapped inside a torrential snow slide – a tangible result of our planet’s fluctuating weather conditions.
a nod to the chaos and power driven by mother nature on our environment, mccormick marries light with material within an imposing, seamlessly executed box at the v&a conspicuously located on the landing of the british gallery. the exterior exhibit highlights mccormick’s contemporary design ethos in the classically historic space, making it impossible to ignore. from within, it is a hybrid between an interactive reflection chamber and an artistic metaphor representing a skewed sense of scale and reality. more specifically, it is a designer’s interpretation of a suspended moment in time where visitors are caught in an avalanche and faced with a mindful revelation of their own mortality.
tube: south kensington