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Car companies at milan 2013.

Home designtransportation >>automobileCar companies at milan 2013.

Car companies at milan 2013.

Apr 25, 2013 | automobile, concept, editor's pick, fairs, furniture, lighting, people, producer, seating |
Car companies at milan 2013.
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milan2013-mazda-chairmazda kodo chair

milan2013-maserati-chairmaserati lounge chair | zanotta
click > enlarge

Car companies were at Milan’s furniture fair—Salon del Mobile— en masse this year. Mazda showed a chair inspired by its new Kodo design language while Maserati’s chair was covered in the same Poltrona Frau leather as its seats.

milan2013-bmw1bmw quiet motion installation

BMW hired the hot design team, the Bouroullec brothers, Ronan and Erwan, to design a carousel shaped installation for its electric cars.

milan2013mini-1

Mini’s display was a multimedia wall called Kapooow.

milan2013-lexuslamp1
milan2013-lexuslamp-2lexus inaho interactive robotic light

Lexus pulled in Pritzker prize winning architect Toyo Ito for its display.

milan2013-ford-chair1ford bespoke chair

Ford’s “Futuring Team” of designers came up with a chair and table lamp that embody current trends, the company said. “The Ford Design team has for years attended events such as Salone del Mobile as creative observers, and now we are showing products designed by automotive designers,” said a Ford designer. “Many companies have access to technology, but it is design and innovation that elevates one product above another.”

milan2013-newson1ford 021c

milan2013-twinz1renault twin z

Car companies have used Milan as a showcase before. Ford famously (world’s first automaker to showcase a car) introduced Marc Newson’s O21C car there in 2000. That strategy was echoed in Renault’s partnership this year with Ross Lovegrove on an actual vehicle.

milan2013-audi1audi r18 chair

Two years ago, Audi showed off a chair said to embody its design values.  
 
But never before has there been such a rush of automakers to show talents beyond car building, to latch on to name designers and to turn up the lights and sound at Mobile.

[ milan 2013 ] [ r18 ] [ twin z ]

about phil patton

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Phil Patton

about Phil Patton

Phil Patton is a contributing editor at Departures and Esquire magazines, a contributing writer at Wired and an automotive design writer for The New York Times. He was a regular contributor to The New York Times House and Home section and, in 1998, originated the “Public Eye” column. He has written many books including: Made in USA: The Secret History of the Things That Made America (Grove-Weidenfeld, 1992), which was named a New York Times notable book of the year; Bug: The Strange Mutations of the World's Most Famous Automobile (Simon & Schuster, 2002); Michael Graves Designs: The Art of the Everyday Object (Melcher, 2004); and Dreamland: Travels Inside the Secret World of Roswell and Area 51 (Villard, 1998). He has also written for Art in America, ARTnews, Connoisseur, Geo, Harper’s Bazaar, Men’s Journal, The New Republic, New York Magazine, The New York Times Book Review, Rolling Stone, Smithsonian, Travel + Leisure, Traveler, The Village Voice and Vogue. Patton was Editorial Consultant on the Guggenheim Museum’s “Motorcycle” show in 1998 and Consulting Curator for the “Different Roads” exhibition at the Museum of Modern Art in 1999. In 2000 he was consultant and contributor for “On the Job: Design and the American Office” at the National Building Museum in Washington, D.C.

view all entries by Phil Patton.

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