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2014 BMW i3.

Home designtransportation >>automobile2014 BMW i3.

2014 BMW i3.

Jul 30, 2013 | automobile, editor's pick, producer, sustainable |
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BMW rousted grumpy press up early on Monday in New York for the unveiling of its electric car, to sync the event with London and Beijing and make a point about globalism and megacities in the future. The megacity car has become the i3, and goes on sale in Europe in the fall. With a range of 80 to 100 miles and a price of some $42,000, the BMW i3 might be seen as a near competitor to the Chevy Volt. But its carbon fiber is made with sustainable, hydroelectric energy, according to the Governor of Washington state, who was there in person. The factory where it is built in Leipzig uses windpower. BMW boss Norbert Reithofer declared the car meant nothing less than a revolution in urban mobility. He compared the potential impact of replacing traditional cars with the electric ones with the social and business effects from replacing wired phones with mobile phones.

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The car has center joining doors, for easier access, and black band that sweeps from hood to rear. The black glass like surface of this band is supposed to evoke the face of a mobile phone: tail lights and and other images appear from its depth when illuminated like images on the phone. [ i3 at-a-glance ]

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<a href="about phil patton

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Phil Patton

about Phil Patton

Phil Patton is a contributing editor at Departures and Esquire magazines, a contributing writer at Wired and an automotive design writer for The New York Times. He was a regular contributor to The New York Times House and Home section and, in 1998, originated the “Public Eye” column. He has written many books including: Made in USA: The Secret History of the Things That Made America (Grove-Weidenfeld, 1992), which was named a New York Times notable book of the year; Bug: The Strange Mutations of the World's Most Famous Automobile (Simon & Schuster, 2002); Michael Graves Designs: The Art of the Everyday Object (Melcher, 2004); and Dreamland: Travels Inside the Secret World of Roswell and Area 51 (Villard, 1998). He has also written for Art in America, ARTnews, Connoisseur, Geo, Harper’s Bazaar, Men’s Journal, The New Republic, New York Magazine, The New York Times Book Review, Rolling Stone, Smithsonian, Travel + Leisure, Traveler, The Village Voice and Vogue. Patton was Editorial Consultant on the Guggenheim Museum’s “Motorcycle” show in 1998 and Consulting Curator for the “Different Roads” exhibition at the Museum of Modern Art in 1999. In 2000 he was consultant and contributor for “On the Job: Design and the American Office” at the National Building Museum in Washington, D.C.

view all entries by Phil Patton.

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