enel x, a leading european electric energy provider, launched in 2017 the campaign e-mobility revolution, to install thousands of public chargers to recharge electric vehicles.

chicago-based koz susani design was tasked with designing the entire portfolio of these electric vehicle chargers. this was a rare opportunity to design a product with no precedents, to create a new urban icon designed to look familiar in the city landscape while providing an innovative function.

electric cars promise to be respectful of the quality of life in a city. likewise, juicepole, is designed as a piece of urban furniture, with a design language that integrates perfectly with any street, whether in the historic center of a small italian town or in the parking lot of the most modern shopping center.

the iconic shape is a pure cylinder, a simple, familiar form. the size of the charging station is miniaturized, to allow its top to fit below the line-of-sight while reducing the visual presence on the street.

there’s a separation between the hi-tech ‘head’ where the high-resolution user interface is, and the ‘body’ that uses traditional architectural materials like stainless steel and a variety of stone finishings. these ‘open source’ materials enables every city to select the material that best mirrors its architectural landscape.

currently juicepole, is only available in european market, but the company itself, enel x, is active in the u.s.a. too, and they’ll have similar products for the u.s.a. market in upcoming months.

the enel x juicepole and juicebox, designed by koz susani design, have been selected for adi design index 2019, selection for compasso d’oro, the most prestigious design award in italy. juicepole also won the core77 design award 2019, notable, transportation design.