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The more you walk, the greener the trees will be. Well, that’s the message the creators are intending to make. Almost 4 million people stepped in a green environmentally friendly washable and quick dry paint, then walked across a massive canvas measuring 12.6 x 7 meters that was stretched at at pedestrian crossing in 15 different cities in China. Credits go to Jody Xuibg from DDB China in cooperation with the China Environmental Protection Foundation. 40% of carbon monoxide emissions come from cars. According to China’s Ministry of Commerce; the country is now the world’s largest car market with over 500 million vehicles on the road. 132 trees were created. After the campaign, the above print was exhibited at the Shanghai Zheng Da Art Museum.
[ ddb china ]