workplace3.0 is conceived as an irreplaceable think tank for finding out about and understanding upcoming necessary changes to workspaces. more than just an exhibition, it is a starting point for stimulating forward-looking ideas capable of catering to a changing market and changing needs.
as from 2015, the salone dedicated to the workplace has taken on the new designation workplace3.0, an innovative exhibition area devoted to design and technology in workspace planning, that confirms its new vocation as an exploration of brand-new approaches, forms and solutions to the workplace “of the future”, in which the human factor and smart technologies have a vital role to play.
the world of work is changing rapidly, along with the actual concept of work: new methods call for different workspaces. workplace3.0, devoted to design and technology, is the best-equipped event to respond to this shift and to market demand. it showcases the finest products designed for procurement plans, reception areas and office spaces of the best companies working on solutions that dovetail with the new ways of working and the new design requisites for “inhabiting” the workspace.
the 2019 edition of workplace3.0 will debut with a new exhibition format. the 53 exhibiting companies will make their liquid and hybrid presence felt throughout the fairgrounds, another way of underscoring their mission to promote experimentation in design. this new exhibition format is a genuine reflection of the social transformation of the workspace into a flexible, permeable and dynamic area, ripe for professional interaction and engagement with other day-to-day activities.
pavilions: 5-6-7-8-10-12-14-16-18-20
now into its 30th edition, the exhibition rounds off the salone internazionale del mobile trade events with a wide variety of products – furnishing accessories, objects, decorative pieces, textiles – and styles.
launched in 1989, in response to the growing demand for decorative goods, the international furnishing accessories exhibition has become the sector’s leading event, showcasing an increasingly varied and comprehensive selection of excellent pieces year by year, encompassing the entire home furnishing system, ranging from decorative objects, furnishing accessories and textiles for the home.
with more than 200 exhibitors, the over 370,000 visitors who flock to it each year will find the exhibition packed with everything that helps to bring character and originality to the domestic spaces.
innovative design, style and trends are the buzzwords for this particular event. stand-alone accessories in their own right, but which help to redesign a space when combined. exclusive pieces spanning modern to classic design, to make homes even more welcoming and ensure they reflect the personalities of those who live in them.
pavilions
1-2-3-4-5-6-7-8-10-12-14-16-18-20
the way in which interior space is thought and organized is in constant evolution. as is the way in which it is narrated. s.project – a new fluid and crosscutting exhibition format – is set to launch at the salone del mobile.milano.
s.project, a crosscutting space devoted to design products and decorative and technical interior design solutions, is just about to make its debut. in complete synergy with the salone internazionale del mobile, the international furnishing accessories exhibition, euroluce, workplace3.0 and salonesatellite, s.project will select, collect and valorise manufacturers’ proposals, providing a 360-degree perspective on interior architecture and responding to the latest market demands.
s.project’s distinctive feature is its multisectoral focus – a multidimensional space with a heterogeneous selection of goods, with products ranging from interior to outdoor furnishing, from wellness products to fabrics, from lighting to acoustic solutions, from coverings to finishes.
s.project aims to be a new business-to-business platform that underpins the alliance between retail, designers and companies, providing an inclusive experience and the ultimate networking environment. it is the ideal place for showcasing manufacturing excellence, new concepts and innovative solutions to professionals within the sector and national and international buyers.
pavilions
22-24
the gogan sofa takes its name from nature and in particular from japanese stones rendered smooth by time and water, which provided the inspiration for this project bearing the signature of patricia urquiola. this is the name given to the japanese stones placed to protect and embellish the banks of rivers and lakes. the sofa’s form in fact reminds us of flat stones sculpted by wind and water, solid yet smooth enough that you can lie on them.
just like in rock sculptures, where stones maintain their balance by being carefully positioned and interlocked, it is the shape that maintains the balance between the elements on the gogan sofa, which is not overly regular. by playing around with gravity and balance, we can make normally heavy shapes lightweight.
its sleek shapes are emphasised by the choice of coverings, which enhance and reinforce the aesthetic, in line with the philosophy of moroso that fabric is never simply just upholstery, but it is an important part of the project. the 70’s inspired fabric, recently rediscovered in the moroso textile archive, gives the gogan sofa’s concept an added value, by reproducing the surface of a river stone through its rich, deep, direction-free bouclé texture, which conceals the sofa’s seams giving to the smooth and organic surfaces an even appearance.
the gogan collection is completed with an armchair and small table in various sizes, which recall organic shapes and are characterized as the sofa for the abutments of the structure. these elements will be presented as prototypes.
stand design by patricia uriuola
lighting by ingo maurer
pavilon 16 stand a29/b22
during milan design week, the international ein&zwanzig competition addresses and supports talented young designers with innovating ideas and pioneering works in the area of interior and lifestyle. an international jury of experts from industry and design selects and awards 21 projects from design students and graduates.
this terrific event sponsored by the german design council.
salvioni milano durini is a place to explore, a design destination of six floors with the possibility to go and get stimuli with suggestions for your home or your interior design projects, an experience made possible by excellent partners.
• fferrone design, ideal partner for the art of the table and handmade glass objects, accompanies the best italian design products with the same creative force, embellishing contemporary or classic, formal or daily environments.
• kohro is an italian publisher and producer of large-scale upholstery fabrics. the new “wild splendours” collection is the soul of the textile furnishing accessories of the first floor. here the kohro textile coordinated furnishings bring refined and comfortable elegance to the bedroom and living area, to the table and the reading and relaxation corner created in collaboration with chiara provasi.
• roberto molteni interior decoration, inside an exclusive shop in shop, in collaboration with salvioni design solutions and its team of interior designers, this partner proposes its idea of soft decoration, the art of decorating or better dressing the house in its textile component, with curtains, fabrics, cushions and much more, to give each room a unique and personal style.
• the collaboration with wallpepper®, an italian company producing author’s wallpapers, is renewed. the graphics of the new 2019 catalog harmonize perfectly with the furnishings and become one with the different housing projects proposed by salvioni milano durini.
now into its 58th edition, the salone internazionale del mobile is gearing up again to be the focus of international attention.
a showcase that has always mixed business with culture, shaping the history of design and furnishing yesterday, today and tomorrow. a global platform for truly top-notch products with the emphasis on innovation. the salone internazionale del mobile is split into three style categories: classic, which draws on the values of tradition, craftsmanship and skill in the art of making furniture and objects in the classic style; design, products that speak of functionality, innovation and boast a great sense of style and xlux, the section devoted to timeless luxury re-read in a contemporary key. a range of goods that combines quality and technology, shaped by the creativity of the leading sectoral companies, practised at developing their businesses by investing each year in innovative products and home furnishing solutions.
the many exhibitors along with the thousands of products being unveiled for the first time confirm the salone internazionale del mobile’s enormous value as an international showcase for creativity and a forum for industry professionals, with more than 370,000 attendees on average, every year, from 188 different nations.
isola design district is a territorial marketing project created by blank, a young milan-based creative agency, with the aim to give visibility to emerging international designers and local artisans, within one of the most lively neighborhoods of milan: isola.
the event is organized every year during milan design week, in collaboration with 24pr&events and emilio lonardo, and involves the entire area with design exhibitions, installations, workshops and talks, that take place within hidden locations, galleries and private courtyards.
if you want to discover young designers and new design brands, this is the right place to be, just next to contemporary architectural excellences as the vertical forest and gae aulenti square!
next to contemporary architectural excellences such as piazza gae aulenti, bosco verticale, unicredit tower, there is a heritage of hidden places, an incredible landscape of possibilities. within this context, a new system made of typical courtyards, shop windows, indoor and open spaces has been created to showcase projects of international emerging designers and local artisans.
locations are open to experimentation and contamination of different types of knowledge and disciplines, to go beyond the product and its function, continuing the research path that has characterized the event in previous editions.
porta venezia in design, the fuorisalone circuit that combines design and art with the architectural and decorative heritage of the liberty style – of which this area of the city is particularly rich – to make it better known to citizens and foreign guests who visit milan during the design week.
an itinerary divided into ‘three’: showrooms, stores and companies featuring new design and art, the food&wine itinerary, which finds space in some selected bars and restaurants, guided tours of the liberty facades, organized in collaboration with fai – fondo ambiente italiano.
the idea of this circuit is to highlight places, sometimes ‘hidden’ in courtyards, other facing the road: design and furnishing companies, hospitality and leisure with good food and wine, architectural companies and workshops. the cultural corner, linked to the liberty heritage, has always been our focus, by organising free tours, thanks to the collaboration with fai-fondo ambiente italiano.
inbovisa is a cultural project of aggregation and communication, born from associazione zona bovisa, for all the events and the actors of the bovisa district in milan. the goal is to enhance and implement this neighbourhood producer of innovation and creativity.
la bovisa, was historically an industrial district with a laboring soul. in the last years this neighborhood started an urban renewal process based on scientific research, training, culture development, design and innovation. during the milan design week, bovisa turn into a hub of event related to design and entrepreneurship: various creative and cultural start-ups will identify this area as a reference point and as a district where innovation come alive.
also this year some initiatives of this project will be developed during the milano design week 2019: from the 9th to 14th of april, in/bovisa aims to be the hub and the collector of all the different events and characters which wish to participate in a cultural project during the fuorisalone.
#inbovisa