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gogan collection by patricia uriquiola for moroso. milan design week 2019.

9 April 2019 @ 8:30 am - 14 April 2019 @ 5:00 pm CEST

the gogan sofa takes its name from nature and in particular from japanese stones rendered smooth by time and water, which provided the inspiration for this project bearing the signature of patricia urquiola. this is the name given to the japanese stones placed to protect and embellish the banks of rivers and lakes. the sofa’s form in fact reminds us of flat stones sculpted by wind and water, solid yet smooth enough that you can lie on them.

just like in rock sculptures, where stones maintain their balance by being carefully positioned and interlocked, it is the shape that maintains the balance between the elements on the gogan sofa, which is not overly regular. by playing around with gravity and balance, we can make normally heavy shapes lightweight.

its sleek shapes are emphasised by the choice of coverings, which enhance and reinforce the aesthetic, in line with the philosophy of moroso that fabric is never simply just upholstery, but it is an important part of the project. the 70’s inspired fabric, recently rediscovered in the moroso textile archive, gives the gogan sofa’s concept an added value, by reproducing the surface of a river stone through its rich, deep, direction-free bouclé texture, which conceals the sofa’s seams giving to the smooth and organic surfaces an even appearance.

the gogan collection is completed with an armchair and small table in various sizes, which recall organic shapes and are characterized as the sofa for the abutments of the structure. these elements will be presented as prototypes.
stand design by patricia uriuola
lighting by ingo maurer

pavilon 16 stand a29/b22


milan fairgrounds
strada statale sempione 28
milan, 20017 Italy
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