Heightening awareness of design-driven objects.

Mini and airstream surf to milan 2009

mini-air2A joint “surf’s up” project getting ready to ride the waves. The following words from the Minispace

She loves the ocean, is great at entertaining guests, and likes to hang out in style outdoors.

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You already know the Airstream from supporting roles in Hollywood films, and as a favored mode of transport for nomadic hipsters. Now, the iconic “silver bullet” is hitting the party circuit.

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above: the swan and egg by arne jacobsen inspires the bullet’s interior.

Who’s playing chauffeur, you ask? Why, a brand new MINI Cooper S Clubman, of course! The trailer, which showcases an über-chic custom-made interior by Copenhagen’s Republic of Fritz Hansen, will be making cameos at events, exhibitions, and design fairs around the world. The first spotting will be at the Salone del Mobile show and the INTERNI DESIGN ENERGIES in , (April 21-30 2009).

A bit of an odd market ? Well, image is everything and this hasn’t been tried before. Upon reading the copy before seeing the images one expected the Clubman “woodie” with “bullet” in tow.

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