zaha hadid prima

nova | zaha hadid | 2013 | image > united nude

Architecture for the woman’s foot: Right on the ‘heels’ of the last months ‘Prima‘ installation for Swarovski at Vitra Fire Station, Zaha Hadid launches the NOVA shoe. The design extends the conversation of Hadid’s remarkable journey as an articulator of complexity and daring. No doubt these shoes will appear on the scene though not designed to match the 10-year popularity of iconic Möbius*. Price: $2,000 / $200* usd.

The limited edition haute couture shoe NOVA is a collaboration of Hadid and Rem D Koolhaas of United Nude. A design statement that combines innovative material, ergonomics and Hadid’s architectural language to convey an inherent sense of movement.

mobius hi > united nude | 2003

[ united nude ] is a design company specializing in high heels. Since the launch of its first shoe named Möbius, the company has opened studios in London and Guangzhou.

[ official release ]
Zaha hadid and Rem d Koolhaas of United nude are delighted to announce the new limited edition haute couture shoe designed by Zaha hadid will be launched at the iconic store L’eclaireur, 40 rue de Sévigné, Paris, on July 2nd 2013.

Zaha hadid and United nude’s Creative director Rem d Koolhaas have been talking about shoes since they first met years ago. Hadid, an architect with a passion for shoes, and Rem D, the original shoe architect, agreed to collaborate on the design of a shoe with no pre-conceptions and ignore all the rules to create an entirely new form of shoe.

The result is quintessentially hadid. the revolutionary design of the nOVa shoe combines innovative materialization and ergonomic considerations with the dynamism of hadid’s unmistakable architectural language to convey an inherent sense of movement; revealing the experimentation and invention of Hadid’s process through every stage of design and construction.

“United Nude’s collections are provocative yet sensual. Rem D Koolhaas’ unrelenting experimentation at the cutting edge of fashion never fails to capture our imagination.” explains Hadid. “I have always appreciated those who dare to experiment with materials and proportions. Our collaboration with United Nude reinterprets the classic shoe typology; pushing the boundaries of what is possible without compromising integrity.”

The NOVA design incorporates intricate striations juxtaposed with dramatic realignments, establishing a direct formal relationship with the shoe’s primary structure and expressing the dynamic forces applied by every step of the wearer.

[ zaha hadid architects ] [ united nude ]

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