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steve jobs

Home Tag steve jobs
we ask idsa international design conference 2017 speakers three questions.

we ask idsa international design conference 2017 speakers three questions.

Aug 16, 2017

in keeping with the theme of this year’s isda international design conference: design IS business, we asked conference speakers three questions.

>> name a business book that you feel every industrial designer should read and why?

max burton idsa / ceo and chief designer / matter / 18august 2:00-4:00 rapid fire sessions

i don’t think industrial designers should read books on business, it distracts them from what they need to focus on – being creative. as a successful business owner, i empower my very experienced managing director, who has an mba and 25 years running businesses to advise me.

ti chang idsa / co-founder and vp of design / crave / 18august 2:00-4:00 rapid fire sessions (8 min talks)

i do not read business books. only use it as a reference when you come across problems that you need to solve, otherwise they will just overwhelm you with problems you do not yet have.

david dombrowski idsa / director, industrial design & innovation / pfizer consumer healthcare /
17aug 5-6pm panel / business of corporate design studios


life is good: the book by bert jacobs and john jacobs. in this entrepreneurial and start up world we live in, industrial designers are poised to want a piece of designing it. we must all stay optimistic as life throws challenge after challenge at us. i found this book to keep me grounded with its beautifully crafted whit around 10 superpowers. the book is the autobiography of the company life is good as told by the two brothers that started the company. as they put it “how to live with purpose and enjoy the ride”.

liam hawry / director of industrial design–packaging / studio one eleven / 17august 2:00-4:00pm rapid fire sessions

creativity, inc. describes the story of and methodology at pixar. it’s filled with messages about how to prioritize and champion and manage the creative process, of course with amazing results to prove it.

chris kaye idsa / vp of research & technical innovation / us endoscopy / 17august 9:00-9:30am the dichotomy of design and business

i don’t know if it qualifies as a business book, per se, but one i recommend is thinking fast and slow by daniel kahneman. it is an excellent insight into our perceptions and what influences our decision making processes. improving both our self-awareness and the thought processes of others can assist greatly as we try and determine needs and their optimal solutions. another more traditional business book is dealing with darwin by geoffrey moore. i like the way it deals with types of innovation and markets opportunities and how they are judged and prioritized from a business perspective which can be a significant assistance to designers.

tsai lu liu, idsa / department head, graphic and industrial design / north carolina state university / 17august 2:00-4:00pm rapid fire sessions

designing for people by henry dreyfuss, one of the founders of american industrial design and the first president of idsa. the human/customer-centered design/business philosophy established in this book is as relevant and refreshing today as 60 years ago when the book was written.

evan macdonald / branding and design / freefly systems / 17august 2:00-4:00pm rapid fire sessions

creativity inc by ed catmull. he’s the president of pixar and disney animation studios and talks about how creativity should function in business. pixar is a nearly flawless example of how creativity and business should work together.

lisa marks idsa / assistant professor of technology and applied design / berea college / 17august 2:00-4:00pm rapid fire sessions 

it may be cliche, but i love how to win friends and influence people by dale carnegie. at its root, it talks about how external stimuli effects human behavior, something that is great to know as a designer. i’m also a bit of an introvert, so advice on networking and meeting people effectively is always welcome.

john suh /
 vice president
 / hyundai ventures / 17aug 5-6pm panel business of corporate design studios

creativity, inc. by ed catmull. great stories about pixar and how they grew from a small group to a major animation studio. of the many stories, tells of the need for leaders to be surrounded by a group of trusted peers whose role is to be a truth teller. ed calls this group “the brain trust.”

nate young / svp of design and ideation / newell brands / 17aug 11:30-12:00 the best way for design to become a brand is not to force it

the fountainhead by ayn rand. why: on one hand, it challenged common orthodoxy surrounding design and creativity at the time. it is a timeless struggle. on the other hand, it demonstrated the stupidity of a philosophy taken too far.

>> name an industrial design book that every business executive should read and why?

ti chang idsa / co-founder and vp of design / crave / 18august 2:00-4:00 rapid fire sessions

art of innovation by tom kelley / the user experience is key. this book helps people of the design industry view innovation from high level user experience perspective.

max burton idsa / ceo and chief designer / matter / 18august 2:00-4:00 rapid fire sessions

the nature and art of workmanship by david pye / this book was required reading for students for my undergraduate degree in england. the book communicates that good design requires an understanding of making, materials and craftsmanship. this is important not only for the quality of the end result , but also for the process of getting there. throughout my career i have made sure that i involve making and prototyping as an intrinsic part of my design process. executives need to value creative exploration and understand that with most great products, the early stages are fuzzy… introducing physical prototypes early on in the creative process turns abstract ideas and thinking into something tangible and actionable. it also allows all key contributors including executives to influence the creative process.

tsai lu liu, idsa / department head, graphic and industrial design / north carolina state university / 17august 2:00-4:00pm rapid fire sessions

designing for people by henry dreyfuss / one of the founders of american industrial design and the first idsa president. the human/customer-centered design/ business philosophy established in this book is as relevant and refreshing today as it was 60 years ago.

chris kaye idsa / vp of research & technical innovation / us endoscopy / 17august 9:00-9:30am the dichotomy of design and business

designing for people by henry dreyfuss is a little dated, but remains a classic. it covers a multitude of markets and helps drive home the design thinking, problem solving approach, and focus. there are numerous examples of project successes, challenges and even some ironic twists and mistakes along the way.

liam hawry / director of industrial design–packaging / studio one eleven / 17august 2:00-4:00pm rapid fire sessions

the design of everyday things by donald norman / classic little book that exposes how much impact the interactions we have with man-made objects have on our overall experience of the world and perceptions about them.

nate young / svp of design and ideation / newell brands / 17aug 11:30-12:00 the best way for design to become a brand is not to force it

beautiful thing by robert clay / why: perfect design primer.

evan macdonald / branding and design / freefly systems / 17august 2:00-4:00pm rapid fire sessions

my previous answer – creativity inc by ed catmull. that book would be a big help to opening business execs to the power of creativity in business. in the interest of not recycling my previous answer, lets go with the design entrepreneur by steven heller. or the classic from don norman: the design of everyday things. is that a cop out?

david dombrowski idsa / director, industrial design & innovation / pfizer consumer healthcare / 17aug 5-6pm panel / business of corporate design studios

let my people go surfing by yvon couinard and naomi klein. a brilliant book about the growth of the privately held company patagonia. the growth of culture within a company in which design played a major role in the development of its products. the book is complete from all aspects of how patagonia became the company it is today.

lisa marks idsa / assistant professor of technology and applied design / berea college / 17august 2:00-4:00pm rapid fire sessions

lightness: the inevitable renaissance of minimum energy structures by adriaan beukers and ed van hinte. while at first glance this book is primarily for giant design nerds like myself, it also speaks to how material and design decision can influence the way the world works, from transportation to business decisions.

john suh /
 vice president
 / hyundai ventures / 17aug 5-6pm panel business of corporate design studios

the physics of life by adrian bejan. while this may not be a traditional industrial design book, it does deal with design in nature. it deals with a law of nature, called the constructal-law, which states that for a finite-sized (not infinitely large and not infinitesimally small) to live (to persist in time), it must change its design (configuration) to allow greater access to the things moving through it.

>> steve jobs was influenced by calligraphy. what surprising class or practice has influenced your work?

ti chang, idsa / co-founder and vp of design / crave / 18august 2:00-4:00 rapid fire sessions (8 min talks)

furniture design was incredibly helpful in honing my aesthetic sensitivities and my design values. a chair is just a chair until you have to figure out what makes that chair your chair that defines you as a designer. talk about soul-searching and personal design life crisis!

max burton, idsa / ceo and chief designer / matter / 18august 2:00-4:00 rapid fire sessions (8 min talks)

many industrial designers i know also play instruments and i play the classical guitar. i find the physical interaction with a physical instrument a visceral experience that refreshes my enjoyment with the tangible world in a digital era. the act of playing well requires skill, artfulness and interpretation, similar skills to being an industrial designer. a good guitar itself is a piece of fine craftsmanship. there is a symbiotic relationship between the guitar maker, the guitar and the player. great guitars can cost a small fortune and perhaps ironically the best ones are still made completely by hand by one person.

[ idsa ] [ #idsa17atlanta ]

belated birthday wishes to 30-year-old mac.

belated birthday wishes to 30-year-old mac.

Jan 25, 2014

Mac turned 30 on 24 January. Few recall or know the rocky start that changed computing. The first public words from the Mac itself: ‘Never trust a computer you can’t lift.’ [ more ]

Steve jobs didn't always want an ibooks store.

Jun 15, 2013

steve jobs didn’t always want an ibooks store. until the ipad came out. via washington post [RK]

It's official, beatles label logo owned by apple.

Nov 6, 2012

it’s official, beatles label logo owned by apple. the beatles and steve jobs’ had a long-running dispute over the apple logo. via music week [RK]

Steve jobs secret files. Think top secret.

Jun 15, 2012

Steve Jobs had a top secret security clearance. Once someone is deceased, however, privacy protection also ceases.. via washington post [RK]

Apple, design sets new bar.

Jan 25, 2012

iPhone and iPad kicking butt via wsj [RK]

What people want in a tablet computer. Infographic.

Oct 27, 2011

the bigger a black circle is, the more that subject was searched for. the darker the color in nodes branching off, the more intense the search activity was. >click to enlarge

Tablet computers by now are sufficiently evolved with a diverse and experienced user-base to glean what people expect, like and want from them. Here’s an infographic generated via Google on what people are interested in and searching for.

The infographic suggests people don’t seem to care much about speed, screen size, or memory. Precisely the tech specs marketeers pitch with most gadgets today. That said, the memory vs storage can be construed as the same thing to non-techies: people may want the option for more “memory” to capture movies and music that require processing power hence why the battery is important. Regarding screen size, the tablet size offerings do not vary more than two-three inches. But size is indeed a factor for those who use both a smart phone and a tablet, we much prefer the tablet. A tablet offers a larger visual presentation but people what something compact too.

I’m surprised that price isn’t in here. Looking at non-iPad offerings there’s a big drop-off in price for a vast majority of the tablets. Interestingly, we don’t see lines in front of retailers offering the cheaper tablets.

If Steve Jobs were still here this might not be said this way at this time: he’s hugely responsible for getting a whole lot of people to pony up. We’re reminded in an article that an Apple smart TV could have been in the works and may in fact be coming. The article makes note that Apple and Jobs have a record of taking existing technologies and redesigning them with an emphasis on visual simplicity, enabling users to play songs, open applications and make calls with the click of a mouse or the swipe of a finger — with little technical knowledge required.

Along with price I wonder why age isn’t factored in as a great many older users have jumped many generations of desktop computers to enjoy the simplicity of playing with and using the tablets. Maybe we also need an infographic showing who’s interested and buying the tablet computer.

The infographic reminds us that a survey, a focus group, is the wrong process to generate a great idea by just asking people. Jobs said, “It’s not the consumer’s job to know what they want.” Finally, it does not go unnoticed, we couldn’t get this infographic without the wonder of Google.

The tablet research was conducted by design and branding agency, Method, and commissioned by Dell. Read the following links for other opinions. [ co. design ] [ visualizing.org ] [ chicago tribune ]

Original 1997 think different. Steve jobs.

Oct 12, 2011

original 1997 “think different” apple ad press proof. holy +_)(*&^%$#@!, batman via ebay [nOnnIs]

10 best apple ads under steve jobs.

Oct 10, 2011

when steve jobs stepped down as apple’s ceo a knowledgeable group show us 10 apple ads. via ad age and creativity [RK]

The career of apple steve jobs. Time's photo gallery.

Oct 6, 2011

the career of apple steve jobs, photo gallery captures 40 years via time magazine [RK]

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