ventura projects are curated exhibition areas that present the latest developments at the forefront of contemporary design. each ventura project involves carefully selected exhibitions that also feature temporary initiatives, special projects and/or creative hospitality concepts. whether as a design district or integrated exhibition, ventura projects stands out with its focus on content, creativity and experimentation. since the start in milan in 2010, with ventura lambrate, the ventura projects family has grown globally ever since. ventura projects were presented in milan, berlin, london, kortrijk, new york and in 2018 we’ll add dubai to the list as well.
taking place during the milan design week, ventura projects have presented and attracted in total:
– 929 exhibitors coming from 39 different countries
– over 4000 participating designers;
– 48 international academies;
– over 115.000 visitors yearly
– and 8 milano design award nominations of which 5 winners
for 2018 we will start a new adventure and launch the newest member of the internationally renowned ventura projects; ventura future. from 17th to 22nd april 2018 ventura future will run simultaneous with the salone del mobile and ventura centrale in milan. ventura future, will focus, as is already in the name, on the next development in design. with a special eye on future concepts, innovative techniques, new materials and progressive visual language. we will exhibit the cream of the crop in contemporary and experimental design, all in the heart of the city, and make it unique in the landscape of milan design week
during the salone, to anticipate the legacy exhibition, sara ricciardi will reveal something of the magic and beauty of schloss hollenegg. the italian designer has captured details of the castle, intertwining them with its rich history to create a playful and interactive show. arcadia, the mythical land where man finds tranquillity and peace, outside the realm of civilization, will explore the importance of heritage, in personal and collective terms, looking both at the past and at the future.
produced by 5vie art+design / with the craftsmanship of tappezerie druetta and lunosa
arcadia by sara ricciardi
the cappellini lounge at cappellini point will feature an installation dedicated to s.pellegrino‘s first design project, created in collaboration with giulio capellini. three international designers— neri&hu, steven haulenbeek, and philippe nigro will each conceive a different label for a limited-edition series titled the journey of water.
hay, sonos and wework have come together for the 2018 milan design week to present a shared vision for the future of design, collaboration and living spaces. driven by innovation, passion and the unlimited possibilities that evolve from the desire to create better experiences for everyday life – hay, sonos and wework have imagined an entire universe that will explore the best in design, sound, living, and work. located in the heart of milan at the historical palazzo clerici, the exhibition offers over 1500m2 of design for everyday living and working environments. the ornate atmosphere of palazzo clerici sets the framework for a series of installations that celebrate the past while evolving for the future. the juxtaposition of old and new amplifies the experience and elevates design, while offering visitors the opportunity to explore numerous spaces, socialize, shop or attend topical discussions. featuring products by erwan and ronan bouroullec, stefan diez. gamfratesi, and many more.
[ pavilion 16 stand d43 ] iconic british design brand established & sons is pleased to announce the launch of an exciting new collection of characterful furniture and lighting designs by ronan and erwan bouroullec, konstantin grcic, dimitri bähler, mauro pasquinelli and established & sons’ design director, sebastian wrong.
the new collection previewed in london this march before being presented at upcoming salone del mobile milan. the designs have been curated by sebastian wrong to create a dynamic collection that is true to the brand’s original dna and reflects established & sons’ vision for the future.
contemporary crafts and design, zona tortona
norwegian presence, marks the beginning of a new chapter for norway in milan, as the show makes its debut appearance in a new location – the city’s rapidly evolving creative hotspot, zona tortona. four craft artists, 10 design studios and six manufacturers will come together to present objects and prototypes ranging from furniture and textiles to sculpture and installation, challenge the notion of everyday objects through the use of sound and tactility, playing with the concepts of functionality versus sculptural qualities.
norwegian presence is a collaboration between design and architecture norway (doga), klubben (the norwegian designers’ union) and norwegian crafts. #norwegianpresence
exhibitors
domaas høgh | lars tornøe | lillian tørlen | marianne andersen | victoria günzler | martin solem | noidoi | pearla pigao | petter skogstad | sara polmar | sigve knutson | so takahashi | stian korntved ruud | stine aas | vera & kyte
manufacturers
elementa | flokk | gudbrandsdalens uldvarefabrik | northern | objekt | vestre
exhibition design by klubben / silje nesdal and sverre uhnger
graphic design by bielke&yang
palm springs-based artist phillip k smith sculptural installation with london-based fashion brand cos is an ever-changing individual experience. the installation is inspired by italian renaissance architecture and cos’ minimalism.
at salone del mobile 2018, wonderglass presents its kosmos, a shimmering universe of glass featuring new collections from ronan and erwan bouroullec and fornasetti as well as wonderlab’s collaborations with dan yeffet and studiopluz.
a highlight of kosmos will be the stop-motion film invisible cities by artistic duo j&peg. a surreal tale of a glass ball lost in a magical world that both celebrates the utopian vision of the city and the role of glass within architecture and urban environments.
from 17-22 april the doors of loft, a beautiful milanese gallery space, and futurdome, the former meeting place of the futurist movement, become home for a demonstration of the future epoch of design.
being in milan, at the heart of italian design, we also show the best italian contemporary design out there. we are excited to introduce you three italian studios that embrace their heritage in innovative ways and have collaborated with both the most famous names in the design world and its rising talents. and ventura would not be ventura if it didn’t serenade with designers that experiment with the possibilities of new technologies and seek the limits of physics. ventura future again accommodates never before seen production methods – from 3d concrete printing to ‘random acts of violence’.
made in italy
after taking over his father’s metal workshop mingardo, daniele mingardo has made the leap from artisan iron work to full blown design. the workshop is one of the last true traditional carpenters in italy. federica biasi, the art director, invited designers who work with different materials, like glass and textile, to the workshop. this innovative spirit is captured in the ventura future exhibition mingardo rendez-vous, a collection of new products designed by talents like federica biasi herself, denis guidone, valerio sommella and the dutch designer mae engelgeer.
editions milano is a true milanese label that celebrates the design heritage of italy. federico peri, who joined ventura lambrate right at the beginning and is responsible for a new collection of bauhaus-inspired suspension lights. patricia urquiola brings two new collections: a series of furniture made of re-interpreted traditional material and a capsule of objects in marble. the welsh designer bethan gray shows two new series of home accessories, handmade in marble by editions milano’s tuscan craftsmen. federico pepe is presenting his first series of mirrors. the design duo david/nicolas shows an extension of their triangoli collection of vases – awarded with the wallpaper* best design award 2018.
mason editions is a start-up company born from the encounter between the entrepreneur fabio mason and three independent italian designers with an international experience: martina bartoli, serena confalonieri and matteo fiorini.
to print, to mould, to fold
philipp aduatz will show his latest experimental material technologies. he teamed up with the austrian start-up incremental3d, who is specialized in the field of 3d concrete printing. this experimental technology allows to print very fine and detailed freeform geometries. the technique will be made visible at their combined exhibition in the form of a lounger, the main piece of the show. their mutual interest in experimental and scientific material research and in the creation of complex shapes for furniture design will also be displayed through aduatz’s ‘cloud chair’ and ‘gradient tiles chair’ and several products by incremental3d.
dutch designer nick boers conceived a machine that does exactly that. his ‘random press tool’ creates unique vases with the use of randomly generated codes, that regulate the way the machine’s arms press into a cylinder of cast wax.
aectual floors, a 3d-printed flooring system that invites designers to stretch the possibilities of floor making. several elements make this project very special: the software allows for complete design customizing, the bio plant-base material is sustainable and the printing technique offers a wide choice of colors & patterns to create massive seamless floors. the visitor will see a variety of compositions and styles, among which patterns designed by dus architects for the public areas at schiphol airport, ready to be installed in 2018. it will become clear that this production technique can be used for many more applications than only floors – a true innovative architectonic material.
above image> 3d-printing robot by aectual / photo credits> ilse leenders
the french fashion brand returns to palazzo bocconi with its objets nomades collection of travel-inspired objects. highlights include a patchwork leather vase by fernando & humberto campana, and a new collaboration with hong kong-based designer andré fu.