fuorisalone is the set of events distributed in different areas of milan on the same days when the salone internazionale del mobile takes place, which is staged in the stands of rho fiera. every year, in april, salone and fuorisalone define the milan design week, the most important event in the world for design. the fuorisalone is not a fair event, it doesn’t have a central organization and it’s not managed by any institution. it started spontaneously early in the 1980’s thanks to the will of companies working in the furnishing and industrial design sectors. currently, it is expanding into many related sectors including automotive, technology, telecommunications, art, fashion and food.
today, the various exhibitors can organize independently or refer to studiolabo, which gives assistance: from the search for the location to the definition of strategies and to special communication plans that can be chosen on fuorisalone.it
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