the iconic symbol of timberland, the oak, take new form and significant in the hands of the designer elena salmistraro. an installation that will not miss to amaze and excite!
after the debut of the last edition with the artwork “the flexible living” of matteo cibic, timberland is ready to amaze again with a new and interesting collaboration.
elena salmistraro is the creative mind behind the artwork “don’t call me… dafne” that will be exposed in piazza xxv aprile from 17th to 22th of april.
a tree, the oak, symbol of sacredness, perfection, energy and life, and, since its beginnings, also the recognized and much coveted timberland logo. this is the subject that elena reinterprets with her emotional language in an interactive installation with a “beating heart” that aims to seduce and embrace those who interact with it.
the tree, called daphne after the greek nymph – but i’ll recommend you, don’t call it like that! – represent a sort of “mother nature”, who protects and welcomes as a woman knows how, embodying the brand’s spirit and desire to produce footwear collections designed for women and their world.
in this way, timberland’s female universe breaks free from stereotyping and pigeonholing, to become a tree trunk with a sinuous feminine silhouette in the soft colours from the new collection. on its majestic slender branches hang 4 big acorn-shaped seats, ready to welcome, cosy up and protect visitors of design week, cradling them gently in a cocoon effect.
empathic immersion with this installation is an all-encompassing experience. when the tree is hugged, it comes to life revealing its heartbeat and lighting up at night thanks to the vibrations caused by the intensity of the hug. a powerful emotional experience and one to remember.
artwork reveal event:
tuesday 17th april – piazza xxv aprile – 9:00 pm
for more information about the women collection visit timberland.it or come to visit the milan stores:
– corso matteotti, 7
– galleria san carlo, 6
– corso buenos aires, 45
lighthenge is an installation of light and sound that makes urban energy scenic and shared. by night, the lighthenge platform becomes a welcoming satellite, which projects its rays of light into the sky.
the lighthenge project is composed of a couple of elements: a solid base and an immaterial light projection, to which a background sound is added during the day. from the base rises a small and dense forest of cones in polystyrene foam.
the immaterial component of the installation instead takes shape through an unexpected luminous radiation emitted every evening starting from the sunset from the upper end of each cone.
on the occasion of the #milandesignweek 2018, bisazza unveils a new bathroom concept by acclaimed french designer india mahdavi.
mahdavi’s unique take on personalizing the bath translates to soft, rounded shapes in three exuberant colors: pistachio, strawberry and blueberry. through playful forms and rich pastel hues, the bathroom is transformed into a joyful bubble of color and humor.
to complement the bathroom collection, bisazza and india mahdavi also launch pinstripe; a new mosaic pattern that as the name suggests reproduces the formal texture and vertical lines of pinstripe fabric.
bit.ly/bisazzamdw2018
for four consecutive years, during milan design week, martina gamboni opens the doors of strategic footprints to host emerging personalities on the international design scene.
this year the protagonists are the architect-illustrator garance vallée from paris, with the site-specific installation terra in the meeting room, and pretziada, a duo composed of the californian kyre chenven, set designer and fashion photographer, and the artist ivano atzori, from sardinia, with the project “a familiar place” set up on the roof terrace.
the japanese brand issey miyake presents a series of interactive installations in which viewers can become conscious of aspects of themselves of which they were unaware. know yourself like never before. designer masahiko sato
from april 17 to april 22 nitoms, inc. (head office: tokyo) exhibits haru stuck-on design. space designing tape which sticks and peels off again, in fuorisalone.
the venue is unused industrial warehouses under milan central station. haru stuck-on design exhibits artwork inspired by cave paintings – one of the world’s first-known works of art – directed by the creative unit spread imagination led by color as concept.
nitoms proposes new way to style space design, adding new life to space and to influence people’s senses and sensibilities. a completely different area in which nitoms had excelled in pursuing functionality and convenience.
color, stick on, transform. spaces become freer.
to celebrate its 25th anniversary, surface magazine is teaming up with david rockwell to explore american design now by reinterpreting a u.s. icon. aptly called the diner, the experience will take place during salone del mobile and offer a place where strangers become a community, where causal yet intimate encounters occur, and where cultural differences are celebrated. david rockwell and the lab at rockwell group are designing four distinct environments—the roadside diner, the east coast luncheonette, the midwest diner, and the west coast diner.
to round out the diner, surface is tapping additional emerging and established american designers and firms, including the renowned design studio 2×4, which is creating the project’s visual identity.
during the day, the immersive eatery and lounge will offer a contemporary take on quintessentially american food and drink, and feature a conversation series and other programming; at night, the space will transform into a nightclub featuring performances and parties.
la triennale di milano is an international cultural institution with over 90 years of history behind that stages exhibitions, conferences and events on art, design, architecture, fashion, cinema, communication and society.
it promotes exhibitions dedicated to contemporary art, to nationally and internationally celebrated architects and designers, to fashion designers that have transformed tastes and customs.
for milan design week, sunbrella has once again collaborated with designer and artist marc ange to present le roi, a monumental installation featuring exclusive designs located in the garden space of wallpaper* handmade.
under the curatorship of luca molinari, the exhibition displays from the 16 to 22 april ceramic pieces developed with bitossi in an exclusive, limited series, and pieces from the sir john soane’s museum in london; as well as drawings, prints and videos made by adam nathaniel furman.
the exhibition venue is the studio of vudafieri-saverino partners, where tiziano vudafieri and claudio saverino have constructed a narrative work space, inhabited by eclectic artistic references, and which together with luca molinari has been re-invented for this occasion with a new and intriguing storyline.
it is a context based on contaminations between different styles, markings, and references, and which provides the perfect framework to adam nathaniel furman’s works, evoking the peculiar pop style which has rapidly brought him to the centre of public and critical acclaim.
exhibited ceramics: roman singularity; historical promiscuities produced by bitossi
