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“don’t call me…dafne” by elena salmistraro. milan design week 2018.

17 April 2018 - 22 April 2018


the iconic symbol of timberland, the oak, take new form and significant in the hands of the designer elena salmistraro. an installation that will not miss to amaze and excite!

after the debut of the last edition with the artwork “the flexible living” of matteo cibic, timberland is ready to amaze again with a new and interesting collaboration.
elena salmistraro is the creative mind behind the artwork “don’t call me… dafne” that will be exposed in piazza xxv aprile from 17th to 22th of april.

a tree, the oak, symbol of sacredness, perfection, energy and life, and, since its beginnings, also the recognized and much coveted timberland logo. this is the subject that elena reinterprets with her emotional language in an interactive installation with a “beating heart” that aims to seduce and embrace those who interact with it.

the tree, called daphne after the greek nymph – but i’ll recommend you, don’t call it like that! – represent a sort of “mother nature”, who protects and welcomes as a woman knows how, embodying the brand’s spirit and desire to produce footwear collections designed for women and their world.

in this way, timberland’s female universe breaks free from stereotyping and pigeonholing, to become a tree trunk with a sinuous feminine silhouette in the soft colours from the new collection. on its majestic slender branches hang 4 big acorn-shaped seats, ready to welcome, cosy up and protect visitors of design week, cradling them gently in a cocoon effect.

empathic immersion with this installation is an all-encompassing experience. when the tree is hugged, it comes to life revealing its heartbeat and lighting up at night thanks to the vibrations caused by the intensity of the hug. a powerful emotional experience and one to remember.

artwork reveal event:
tuesday 17th april – piazza xxv aprile – 9:00 pm

for more information about the women collection visit timberland.it or come to visit the milan stores:
– corso matteotti, 7
– galleria san carlo, 6
– corso buenos aires, 45