brera design district – DesignApplause

brera design district-design your life. milan design week 2019

Apr 4, 2019

after ten years of activity, brera design district presents the 10th edition of its design week, choosing an inspirational theme, born during brera design days 2018: sustainability and a green and choice-conscious design. design your life, that draws inspiration from bill burnett and dave evans’ book (designing your life: how to build a well-lived, joyful life, alfred a knopf inc, september 2016), is the title of brera design week 2019, a collective call to pay more attention to project’s impact.

if we were to adopt a design approach in our day-to-day choices, in our everyday life, we would probably be happier and less stressed. suffice it to consider an error contained in a project, as an element recognized as fundamental in the research process that helps bring to perfection. we ask designers to be more committed to the sustainable impact of their work. we ask everyone to behave as daring designers, because everyone’s thoughts and contributions are now essential.

thinking about the theme, design your life is conceptually linked to our 10th anniversary, identifying ten vertical sub-themes, ten ways in which the main theme can be interpreted by professionals, designers and researchers who tangibly contribute to building a sustainable world with their work. thanks to the experience gained with brera design days, we focused on a varied range of professionals among them who provide a perspective and a design approach capable of representing different aspects of sustainability.

the 10 ambassadors of brera design week 2019 are: marco mari and carlotta borruto from italia innovation (design your community); mauro martino from ibm research ai, northeastern university (design your creativity); oliver marlow from studiotilt (design your emotion); mario cucinella from mca and sos school of sustainability (design your future); daniel and markus freitag from freitag (design your ideas); thayse viégas from casa canvas (design your imaginations); aldo cibic (design your memories); stefano maffei from politecnico di milano (design your transformation); ben sheppard from mc kinsey design index (design your value).

brera design apartment. milan design week 2018.

Apr 6, 2018

design objects and decorative elements never seen before made by the best design companies for brera design apartment. it is a place for meeting and exchanging views on issues related to design, communication and project culture. created for companies and professionals, it offers a kitchen space and carefully selected furnishings in a casual yet refined environment.

100 sqm, 4 well-distributed and adjoining areas, brera design apartment offers a unique atmosphere made of silence and energy. an intimate and private space in one of the most representative courtyards of brera district.. brera design apartment is a project by brera design district and studiolabo.

brands> bulthaup, davide groppe, vitra, seekins, bitossi, atelier de troupe, astep, cc-tapis, saba, l’opificio, slow wood, agape, aytm, florim, cedit, fenix ntm.

salone del mobile plans to set the bar extra high on the 2015 edition.

Mar 26, 2015

Milan is preparing to host the annual pilgrimage of the design faithful. Manufacturers, buyers, sellers, famed designers, newbies, design addicts and design spies… everybody shows up to take in what the world will offer in the near future.

The evolution of the Salone has become the blueprint of the design week movement and with it, created a double-edged sword. On one side a wider awareness of design, on the other it has planted the seeds around the world for similar events. We now have over 100 cities around the world who are holding some kind of design driven festival that could eventually compete for supremacy. Although, to be perfectly honest, with the exception of LDF it’s hard to see anybody challenging the Salone.

This year is extra special since the Salone acts more like prelude to the soon to open EXPO 2015. The pressure is on.

Two more weeks… I’m already craving Mautizio’s negroni, at Bar Basso, on Thursday night. Marcel, Eero, get ready, it’s going to be a long night, baby.

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