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brera design district-design your life. milan design week 2019
9 April 2019 - 14 May 2019
after ten years of activity, brera design district presents the 10th edition of its design week, choosing an inspirational theme, born during brera design days 2018: sustainability and a green and choice-conscious design. design your life, that draws inspiration from bill burnett and dave evans’ book (designing your life: how to build a well-lived, joyful life, alfred a knopf inc, september 2016), is the title of brera design week 2019, a collective call to pay more attention to project’s impact.
if we were to adopt a design approach in our day-to-day choices, in our everyday life, we would probably be happier and less stressed. suffice it to consider an error contained in a project, as an element recognized as fundamental in the research process that helps bring to perfection. we ask designers to be more committed to the sustainable impact of their work. we ask everyone to behave as daring designers, because everyone’s thoughts and contributions are now essential.
thinking about the theme, design your life is conceptually linked to our 10th anniversary, identifying ten vertical sub-themes, ten ways in which the main theme can be interpreted by professionals, designers and researchers who tangibly contribute to building a sustainable world with their work. thanks to the experience gained with brera design days, we focused on a varied range of professionals among them who provide a perspective and a design approach capable of representing different aspects of sustainability.
the 10 ambassadors of brera design week 2019 are: marco mari and carlotta borruto from italia innovation (design your community); mauro martino from ibm research ai, northeastern university (design your creativity); oliver marlow from studiotilt (design your emotion); mario cucinella from mca and sos school of sustainability (design your future); daniel and markus freitag from freitag (design your ideas); thayse viégas from casa canvas (design your imaginations); aldo cibic (design your memories); stefano maffei from politecnico di milano (design your transformation); ben sheppard from mc kinsey design index (design your value).