diet coke tapped illustrator Tom Gauld to bring heart to its cans, part of the brand’s collaboration with the heart truth, a national awareness campaign to educate women about heart disease. note: coke’s spots on the oscar’s voted the best by da.
How two coke fans brought the brand to Facebook fame[...]
first time in 130-year history iconic coca-cola visual identity shared across products in such a prominent way.
we're appreciative the brands made sustainable and technologic statements. lauren's effort on sustainability is with recycled polyester made from plastic bottles. lululemon's tech-driven effort is with smart textiles that are insulated, sweat-wicking, bacteria-inhibiting, breathable, resistant to water and wind, and light on seams.
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