• CALENDAR
    • Add Your Event
  • architecture
    • art & literature
    • awards
    • buildings
    • sustainable
    • prefabricated
    • public space
    • residences
    • urban planning
  • design
    • art & literature
    • awards
    • collectables
    • concept
    • fashion
    • sustainable
    • home
    • lifestyle
    • safety & special needs
    • transportation
    • workplace
  • editor’s pick
    • featured
    • gift ideas.
    • interviews
    • opinion
  • events
    • auctions
    • competitions
    • conference & Exhibitions
    • fairs
  • news
    • latest news
    • elsewhere
    • lifestyle
    • people
    • producer
    • retailer
DesignApplauseDesignApplauseyour daily design dose
  • CALENDAR
    • Add Your Event
  • architecture
    • art & literature
    • awards
    • buildings
    • sustainable
    • prefabricated
    • public space
    • residences
    • urban planning
  • design
    • art & literature
    • awards
    • collectables
    • concept
    • fashion
    • sustainable
    • home
    • lifestyle
    • safety & special needs
    • transportation
    • workplace
  • editor’s pick
    • featured
    • gift ideas.
    • interviews
    • opinion
  • events
    • auctions
    • competitions
    • conference & Exhibitions
    • fairs
  • news
    • latest news
    • elsewhere
    • lifestyle
    • people
    • producer
    • retailer

mcdonald’s cooks up minimal. no logo.

Home designconceptmcdonald’s cooks up minimal. no logo.

mcdonald’s cooks up minimal. no logo.

Feb 20, 2009 | concept, featured, producer, retailer, travel |
mcdonald’s cooks up minimal. no logo.
advertisement

mcdonalds recently opened two of their latest tokyo outlets. to say that it surgically has removed their corporate voice — well its really closer to a lobotomy. wow.

above/below> they have done away with the golden arches, ronald mcdonald, hamburglar, happy meals, and mcmuffins in this mcdonalds. they have even done away with a (the) logo. the only thing they retained is the color red.

above/below> the only products served are the qp (quarter pounder) and the qpc (quarter pounder with cheese) simply in red, white, and black packaging. the fries come with the burger as a menu set, no option here.

above/below> the interior is very lounge-like. one can imagine what the background music is — country & western ?

above/below> quarter pounder may look low key, but there is the viral online marketing to the hired hands handing out flyers to passersby. the “quarter pounder big secret” campaign.

we see the “no logo” look for bars and clubs and fewer restaurants. the “mystique” of a somewhere making all of its patrons feel a bit exclusive and in-the-know. if it looks like a club and sounds like a club. its a club. the stores are next to h&m, etc.

what it will do for the qpc? more than a singular design theme to one product. mcd´s is attempting to make an iconic product out of the qpc by wagering an entire restaurant investment on it. feedback and crowds say good.

this is case study material for the brand police. let’s keep an eye on how it does. could you put up one of these in your town?

editor’s notes via links below > in november of 2008 quarter pounder was mcdonald’s no-brand experiment introducing a larger ‘american style’ burger not found in japan at the time and tested on adventuresome and easily bored tokyoites.

via watashi to tokyo — meta tame

0
Share
DesignApplause

about DesignApplause

DesignApplause (DA) is an architecture and design online narrative with over 5,000 interdisciplinary photo-rich articles and editorials. from interviews with significant creative forces such as founders/owners, architects, artists, critics/curators, designers, educators, historians and producers, to the discovery of front-line architecture and innovative products, DA is read by a worldwide audience.

view all entries by DesignApplause.

You also might be interested in

iPad goes to college.

there's a reason students love the word "free" considering the cost of education today. three schools have just announced that all freshmen this fall will be given an apple ipad, a web-enabled portable computer tablet.

Apple, computers, Education, innovation, mass consumption, products, technology
May 19, 2010

Puma turns 60.

Six decades of shoe design at the Puma Archive. [PR]

fashion, history, mass consumption, shoes
Mar 6, 2009

Vending machine of the future.

last week the world's first 'smart' vending machine was installed in tokyo's shinagawa station.

fast food, fast food innovation, food, Japan, technology, vending machine, world-first
Aug 17, 2010

Contact Us

We're currently offline. Send us an email and we'll get back to you, asap.

Send Message
DesignApplause

your daily design dose

Follow Us


about us
contact/help
privacy policy

ADVERTISEMENT

LATEST NEWS

  • a man for all reasons brit architect/designer david chipperfield wins 2023 pritzker architecture prize.
  • the beginning is the most important part of the work. hello 2023.
  • 40m zero-emission domus redefines trimaran concept.
  • this glass is for the birds migratory birds that is.
  • 2023 all-electrifying timeless instant recognition porsche taycan.

All content ©2007 > 2022 DesignApplause

Prev Next