top: vipp kitchen tools consists of a breadbox, a salt and pepper mill and a dishwashing set. bottom: storebound laundry pod, a very green salad-spinner for small loads of laundry.

The 2011 International Housewares Show in Chicago discovers product design formally for the first time. Under the theme “Discover Design” the invitation-only competition design criteria is based on inspired design, quality, brand positioning, outstanding craftsmanship, exclusive market focus, retailer and consumer favorites, and design-focused sustainable product. Discover Design was developed based on attendee feedback regarding the type of companies they would like to see at the show.

the 2011 winning products are…

best collection
elevate collection – joseph joseph
taste the world gravity mills – adhoc
pure black – stelton
kor water black collection – kor water
vipp kitchen tools – vipp

best product
lunch pot – black-blum
callista lemon squeezser – blomus
the laundry pod – storebound
bottlesup glass water bottle – bottlesup
citrange – royalvkb
box cutter – slice
bird feeder – born in sweden
bq-10 tour foldable bbq set – legnoart
magisso cake server – magisso
zebag – zebag