• CALENDAR
    • Add Your Event
  • architecture
    • art & literature
    • awards
    • buildings
    • sustainable
    • prefabricated
    • public space
    • residences
    • urban planning
  • design
    • art & literature
    • awards
    • collectables
    • concept
    • fashion
    • sustainable
    • home
    • lifestyle
    • safety & special needs
    • transportation
    • workplace
  • editor’s pick
    • featured
    • gift ideas.
    • interviews
    • opinion
  • events
    • auctions
    • competitions
    • conference & Exhibitions
    • fairs
  • news
    • latest news
    • elsewhere
    • lifestyle
    • people
    • producer
    • retailer
DesignApplauseDesignApplauseyour daily design dose
  • CALENDAR
    • Add Your Event
  • architecture
    • art & literature
    • awards
    • buildings
    • sustainable
    • prefabricated
    • public space
    • residences
    • urban planning
  • design
    • art & literature
    • awards
    • collectables
    • concept
    • fashion
    • sustainable
    • home
    • lifestyle
    • safety & special needs
    • transportation
    • workplace
  • editor’s pick
    • featured
    • gift ideas.
    • interviews
    • opinion
  • events
    • auctions
    • competitions
    • conference & Exhibitions
    • fairs
  • news
    • latest news
    • elsewhere
    • lifestyle
    • people
    • producer
    • retailer

Designing for women. Five principles.

Home designconceptDesigning for women. Five principles.

Designing for women. Five principles.

Nov 14, 2009 | concept |
advertisement

divinci1the beginning of the end for unisex objects?

Truth be said there are clear-cut benefits for me when the designer takes the female gender into account. The product generally weighs less. The technical products are simple, more intuitive. I like both neutral and wildly fun colors. However, my issues usually involve color and endorse gender-neutral color schemes.

The following principles belong to The Femme Den:

1. emphasize benefits over features: Rather than touting feature sets and specs (how fast or big or slick something is), make the product’s benefits clear. Who can it connect her to? How does it make her life easier? How will it save her time?

2. learn her body: Women have different bone and muscle structure: Simply shrinking products leads to injury and frustration.

3. craft a cohesive story: Women consider more than just the product itself. Design the whole experience with them in mind, from advertising and packaging to the retail environment and customer service.

4. identify a spot on the spectrum: For some tasks, women want to feel girly; for others, not at all. Nix the hyperfeminized stereotype and consider where on the spectrum this product should land.

5. remember her life stages: Are you designing for a 25-year-old or a 65-year-old?

fiskarsprune1
above: fiskars florist bypass pruner note: probably would fall in the unisex category but this tool is lithe and nimble.

women-k2-1
above: k2 lotta luv women’s ski

women-nespresso-1

above: nespresso essenza d90

women-oral1

above: oralb pulsoni — quieter and smaller than other brands

resources:
stuff we love
fast company
gourmet get-away

0
Share
DesignApplause

about DesignApplause

DesignApplause (DA) is an architecture and design online narrative with over 5,000 interdisciplinary photo-rich articles and editorials. from interviews with significant creative forces such as founders/owners, architects, artists, critics/curators, designers, educators, historians and producers, to the discovery of front-line architecture and innovative products, DA is read by a worldwide audience.

view all entries by DesignApplause.

You also might be interested in

Form may no longer follow function.

More or less, not in classic sense.

computer, creativity, design process, product design
Jun 5, 2009

Gourmet get-away lunch tote.

brown baggers rejoice. love built products. every restaurant in the our neighborhood probably has one of our built wine carriers in lost and found.

cool gifts, cool gifts for women, cool totes, gift idea, lunch bags
Nov 15, 2009

Casa bugatti vera electric kettle.

this is one techie kettle.

cool appliances, cool kettles, cool kitchen appliances, cool products for women, Italy
Feb 9, 2010

Contact Us

We're currently offline. Send us an email and we'll get back to you, asap.

Send Message
DesignApplause

your daily design dose

Follow Us


about us
contact/help
privacy policy

ADVERTISEMENT

LATEST NEWS

  • the beginning is the most important part of the work. hello 2023.
  • 40m zero-emission domus redefines trimaran concept.
  • this glass is for the birds migratory birds that is.
  • 2023 all-electrifying timeless instant recognition porsche taycan.
  • unrivaled residences found in repurposed chicago tribune tower.

All content ©2007 > 2022 DesignApplause

Prev Next