This Spring PUMA® introduces the PUMA GLOW RIDER, the third edition of the PUMA bike. Possessing the quintessential PUMA characteristics of fun and functionality, the new model distinguishes itself through the unique glow in the dark frame. The bike is part of PUMA Urban Mobility, a collection created with the needs of a city dweller in mind, comprising apparel, accessories and footwear.
The night glow effect paint used on the steel frame of the bike collects the sunrays during the day, and gives this light off when darkness has fallen, in the form of a beautiful glow, lasting for several hours. Remember those night glow stars on your bedroom ceiling when you were small?
With this quirky glowing frame, which asserts higher visibility by night and a unique outer appearance, urban commuters can express their personal style and feel safe at the same time. (more…)
In a highly extraordinary example of creativity and high-design, the iPhone captures the 2008 Creativity Awards Grand Prize Winner. Why so unusual? This event is judged by the advertising community where ad campaigns and 30-second spots typically rule.
A POV from one of the judges: “The iPhone. Iconic design or iconic brand? Simply put Apple leads the way as an iconic brand, but importantly it uses iconic design to express this in everything it does. People often confuse the two, but Apple has both, and this is what makes it connect with niche emotional intensity to a mass global market. (more…)
Apparently, the Macbook Air is selling well enough to be unavailable in many stores and require a 5-7 day wait for online orders. Despite the high price, the super-thin laptop is often selling out the day a shipment arrives at an Apple Store according to research done by Ars Technica. Of course, without knowing just how many Macbook Airs Apple is manufacturing, this could just as easily be a case of Apple not making all too many in the first place, making demand seem higher than it really is. What do you guys think, have you seen lots of them out in the wild or is this just a case of distorted perceptions? (more…)
Simplehuman’s handsome new Steel Frame Dishrack makes years of mildew-prone materials and leaky drip trays a thing of the past: It features a bamboo knife block, an under-the-drip-tray spout that pivots to drain excess water into the sink, and a fingerprint-proof coating that will keep the thing as pristine as the stainless-steel appliances it’s meant to mimic; $70.
via: i.d. magazine
