the bigger a black circle is, the more that subject was searched for. the darker the color in nodes branching off, the more intense the search activity was. >click to enlarge
Tablet computers by now are sufficiently evolved with a diverse and experienced user-base to glean what people expect, like and want from them. Here’s an infographic generated via Google on what people are interested in and searching for.
The infographic suggests people don’t seem to care much about speed, screen size, or memory. Precisely the tech specs marketeers pitch with most gadgets today. That said, the memory vs storage can be construed as the same thing to non-techies: people may want the option for more “memory” to capture movies and music that require processing power hence why the battery is important. Regarding screen size, the tablet size offerings do not vary more than two-three inches. But size is indeed a factor for those who use both a smart phone and a tablet, we much prefer the tablet. A tablet offers a larger visual presentation but people what something compact too.
I’m surprised that price isn’t in here. Looking at non-iPad offerings there’s a big drop-off in price for a vast majority of the tablets. Interestingly, we don’t see lines in front of retailers offering the cheaper tablets.
If Steve Jobs were still here this might not be said this way at this time: he’s hugely responsible for getting a whole lot of people to pony up. We’re reminded in an article that an Apple smart TV could have been in the works and may in fact be coming. The article makes note that Apple and Jobs have a record of taking existing technologies and redesigning them with an emphasis on visual simplicity, enabling users to play songs, open applications and make calls with the click of a mouse or the swipe of a finger — with little technical knowledge required.
Along with price I wonder why age isn’t factored in as a great many older users have jumped many generations of desktop computers to enjoy the simplicity of playing with and using the tablets. Maybe we also need an infographic showing who’s interested and buying the tablet computer.
The infographic reminds us that a survey, a focus group, is the wrong process to generate a great idea by just asking people. Jobs said, “It’s not the consumer’s job to know what they want.” Finally, it does not go unnoticed, we couldn’t get this infographic without the wonder of Google.
The tablet research was conducted by design and branding agency, Method, and commissioned by Dell. Read the following links for other opinions. [ co. design ] [ visualizing.org ] [ chicago tribune ]
