“our customers have told us that packaging waste is the top environmental issue they would like us to address,” said francesca debiase, mcdonald’s sustainability officer, in a statement.”
mcdonald’s aims to get 100 percent of its packaging from recycled, renewable, or certified sources by 2025, with a preference for forest stewardship council certification, which ensures that products come from responsibly managed forests.
a 2014, company study of two restaurants, one focused on dine-in business and one centered on the drive-thru found the per-restaurant average was more than 2,200 pounds of waste a week.
mcdonald reminded us their sustainable packaging journey dates back to 25 years ago when they established a groundbreaking partnership with environmental defense fund (edf), a group not paid by the chain.
they not only phased out polystyrene sandwich boxes, but also significantly reduced their environmental impact by cutting solid waste and streamlining material choices. the initiative eliminated more than 300 million pounds of packaging, recycled 1 million tons of corrugated boxes and reduced waste by 30 percent in the decade following the partnership.
“other food companies have said for years that they want to use more recyclable material, but the mcdonald’s plan is more substantive and collaborative,” said erin simon, director of sustainability research and development for world wildlife fund.
last week, mcdonald’s said it would eliminate foam packaging from its global supply chain by the end of this year.
‘vulgaris’ by designer scott henderson
Designer Scott Henderson has created a heroic Octopus sculpture, resembling a sport trophy more than anything on the menu at an Italian restaurant.
It is for the World Wildlife Fund Charity Auction
The piece is Henderson’s contribution to the Faces in the Wild auction which will take place on November 3rd 2011, and will be attended by more than 200 people from the world of design, VIPs and press. The idea is to auction wildlife-themed artwork that raises money for World Wildlife Fund to preserve and protect the remaining wildlife and wilderness on our planet. It is sponsored by Humanscale, which is inviting Architects & Designers to take part. Other designers involved include Tom Dixon, Marcel Wanders
Humanscale’s founder and CEO, Robert King has served on the National Council of the World Wildlife Fund (WWF) since 1999. All proceeds donated to WWF will be matched by Humanscale.
Henderson explains the Octopus is among the creatures facing dangers:
The piece is called Vulgaris, from the scientific name ‘octopus-vulgaris’- depicts the eight-limbed creature in its stretched form- pushing away from the ocean floor. The Giant Pacific Octopus suffers greatly from high pollution levels in its range, and can sustain life threatening injury from growing noise pollution in its ocean habitat. They are listed by the International Union for Conservation of Nature as ‘endangered’, require protection to exist. Material: Machined Aluminum Alloy. Dimensions: 1’ tall by 7.5” diameter. It was created in an ambitious CNC machining job from a block of solid Aluminum Alloy.
Faces In The Wild auction
date: starts: thursday 3 november 6pm gmt | ends: thursday 3 november 10pm gmt
venue: Humanscale showroom | northburgh Street islington | london ec1v ojp [ free but by invitation only ]
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about phil patton
