ventura projects – DesignApplause

ventura future 2018.

Apr 17, 2018

ventura projects are curated exhibition areas that present the latest developments at the forefront of contemporary design. each ventura project involves carefully selected exhibitions that also feature temporary initiatives, special projects and/or creative hospitality concepts. whether as a design district or integrated exhibition, ventura projects stands out with its focus on content, creativity and experimentation. since the start in milan in 2010, with ventura lambrate, the ventura projects family has grown globally ever since. ventura projects were presented in milan, berlin, london, kortrijk, new york and in 2018 we’ll add dubai to the list as well.

taking place during the milan design week, ventura projects have presented and attracted in total:
– 929 exhibitors coming from 39 different countries
– over 4000 participating designers;
– 48 international academies;
– over 115.000 visitors yearly
– and 8 milano design award nominations of which 5 winners

for 2018 we will start a new adventure and launch the newest member of the internationally renowned ventura projects; ventura future. from 17th to 22nd april 2018 ventura future will run simultaneous with the salone del mobile and ventura centrale in milan. ventura future, will focus, as is already in the name, on the next development in design. with a special eye on future concepts, innovative techniques, new materials and progressive visual language. we will exhibit the cream of the crop in contemporary and experimental design, all in the heart of the city, and make it unique in the landscape of milan design week

ventura lambrate is dead 2010-17. long live ventura. milan design week.

Oct 18, 2017

one of main venues in recent years during milan’s annual design week in april, ventura lambrate, has shut down. the crowds and content that came to the area has come with a price. gentrification. “the success of ventura lambrate also meant that the area came into development,” said margriet vollenberg, founder and curator of ventura projects.

when art and design activity goes up in an area the rents go up and the art galleries and showrooms relocate. a few big brands come and stay but the economics hit the emerging talent most. in addition to rent increases, the development brought in happenings that didn’t align with vollenberg’s vision making it very difficult to curate and maintain the quality the visitors have grown accustom to.

in 2018 a new venue will emerge, ventura future. the site, the milanese liberty house, futurdome. once the meeting place of world renowned artists such as carlo belloli, filippo tommaso marinetti and fortunato depero who together with giacomo balla and umberto boccioni, were a part of the futurist movement. the historical building has been restored along the lines of the futuristic ideals and has over 1400 square meters to exhibit the best of the best in contemporary design. “of course a new location means a new way of presenting and exhibiting. however ventura future will be all about offering a platform for emerging talents and independent labels.

above> ventura lambrate 2017 from ventura projects.

above> ventura lambrate 2010 from robert andriessen.