following a successful first edition, ventura future returns to the milan design week at a brand-new central location for its 2019 edition in the Tortona district at base. from 9 – 14 april visitors of ventura future can explore the best of contemporary design from a mix of international academies, designers, brands and labels.
ventura future has chosen a close collaboration with the cultural project base which is located in the ex-ansaldo – a former industrial area in milan. base milano is a cultural project aimed at promoting innovation, life-long learning and cross-pollination in the creative industries and will be our host during ventura future. ventura future will occupy 3500 square metres divided over two floors. and it will be full of revolutionary, innovative and ground-breaking design, focused on future visions. read more about the partnership https://organisationindesign.activehosted.com/index.php?action=social&c=24&m=40
at ventura future 2019 we will embrace several interesting themes such as food, craftsmanship, technology and some academies
another topic that will be thoroughly explored during this edition of ventura future is bio-design. with the support of the embassy and the consulate-general of the kingdom of the netherlands in milan and curated by organization in design, the project future (h)eart(h): 8 dutch design visions for a livable earthwill be on show.
we are design students and graduates from weißensee school of art and design berlin. we work with glass and ceramics, materials that need above 1000°c to transform into beautiful objects. we are part of this years ventura future.
find us in rooms 1a, 1b and 1i of the former phamramcy building of politecnico milano.
from 17-22 april the doors of loft, a beautiful milanese gallery space, and futurdome, the former meeting place of the futurist movement, become home for a demonstration of the future epoch of design.
being in milan, at the heart of italian design, we also show the best italian contemporary design out there. we are excited to introduce you three italian studios that embrace their heritage in innovative ways and have collaborated with both the most famous names in the design world and its rising talents. and ventura would not be ventura if it didn’t serenade with designers that experiment with the possibilities of new technologies and seek the limits of physics. ventura future again accommodates never before seen production methods – from 3d concrete printing to ‘random acts of violence’.
made in italy
after taking over his father’s metal workshop mingardo, daniele mingardo has made the leap from artisan iron work to full blown design. the workshop is one of the last true traditional carpenters in italy. federica biasi, the art director, invited designers who work with different materials, like glass and textile, to the workshop. this innovative spirit is captured in the ventura future exhibition mingardo rendez-vous, a collection of new products designed by talents like federica biasi herself, denis guidone, valerio sommella and the dutch designer mae engelgeer.
editions milano is a true milanese label that celebrates the design heritage of italy. federico peri, who joined ventura lambrate right at the beginning and is responsible for a new collection of bauhaus-inspired suspension lights. patricia urquiola brings two new collections: a series of furniture made of re-interpreted traditional material and a capsule of objects in marble. the welsh designer bethan gray shows two new series of home accessories, handmade in marble by editions milano’s tuscan craftsmen. federico pepe is presenting his first series of mirrors. the design duo david/nicolas shows an extension of their triangoli collection of vases – awarded with the wallpaper* best design award 2018.
mason editions is a start-up company born from the encounter between the entrepreneur fabio mason and three independent italian designers with an international experience: martina bartoli, serena confalonieri and matteo fiorini.
to print, to mould, to fold
philipp aduatz will show his latest experimental material technologies. he teamed up with the austrian start-up incremental3d, who is specialized in the field of 3d concrete printing. this experimental technology allows to print very fine and detailed freeform geometries. the technique will be made visible at their combined exhibition in the form of a lounger, the main piece of the show. their mutual interest in experimental and scientific material research and in the creation of complex shapes for furniture design will also be displayed through aduatz’s ‘cloud chair’ and ‘gradient tiles chair’ and several products by incremental3d.
dutch designer nick boers conceived a machine that does exactly that. his ‘random press tool’ creates unique vases with the use of randomly generated codes, that regulate the way the machine’s arms press into a cylinder of cast wax.
aectual floors, a 3d-printed flooring system that invites designers to stretch the possibilities of floor making. several elements make this project very special: the software allows for complete design customizing, the bio plant-base material is sustainable and the printing technique offers a wide choice of colors & patterns to create massive seamless floors. the visitor will see a variety of compositions and styles, among which patterns designed by dus architects for the public areas at schiphol airport, ready to be installed in 2018. it will become clear that this production technique can be used for many more applications than only floors – a true innovative architectonic material.
above image> 3d-printing robot by aectual / photo credits> ilse leenders
ventura projects are curated exhibition areas that present the latest developments at the forefront of contemporary design. each ventura project involves carefully selected exhibitions that also feature temporary initiatives, special projects and/or creative hospitality concepts. whether as a design district or integrated exhibition, ventura projects stands out with its focus on content, creativity and experimentation. since the start in milan in 2010, with ventura lambrate, the ventura projects family has grown globally ever since. ventura projects were presented in milan, berlin, london, kortrijk, new york and in 2018 we’ll add dubai to the list as well.
taking place during the milan design week, ventura projects have presented and attracted in total:
– 929 exhibitors coming from 39 different countries
– over 4000 participating designers;
– 48 international academies;
– over 115.000 visitors yearly
– and 8 milano design award nominations of which 5 winners
for 2018 we will start a new adventure and launch the newest member of the internationally renowned ventura projects; ventura future. from 17th to 22nd april 2018 ventura future will run simultaneous with the salone del mobile and ventura centrale in milan. ventura future, will focus, as is already in the name, on the next development in design. with a special eye on future concepts, innovative techniques, new materials and progressive visual language. we will exhibit the cream of the crop in contemporary and experimental design, all in the heart of the city, and make it unique in the landscape of milan design week
one of main venues in recent years during milan’s annual design week in april, ventura lambrate, has shut down. the crowds and content that came to the area has come with a price. gentrification. “the success of ventura lambrate also meant that the area came into development,” said margriet vollenberg, founder and curator of ventura projects.
when art and design activity goes up in an area the rents go up and the art galleries and showrooms relocate. a few big brands come and stay but the economics hit the emerging talent most. in addition to rent increases, the development brought in happenings that didn’t align with vollenberg’s vision making it very difficult to curate and maintain the quality the visitors have grown accustom to.
in 2018 a new venue will emerge, ventura future. the site, the milanese liberty house, futurdome. once the meeting place of world renowned artists such as carlo belloli, filippo tommaso marinetti and fortunato depero who together with giacomo balla and umberto boccioni, were a part of the futurist movement. the historical building has been restored along the lines of the futuristic ideals and has over 1400 square meters to exhibit the best of the best in contemporary design. “of course a new location means a new way of presenting and exhibiting. however ventura future will be all about offering a platform for emerging talents and independent labels.
above> ventura lambrate 2017 from ventura projects.
above> ventura lambrate 2010 from robert andriessen.
