Coke goes for the green at the olympics.
getting in shape for zero waste.
above: coolers, approximately 1,500 of them, will use eKOfresh technology, nearly eliminating direct greenhouse gas emissions and reducing indirect emissions.
above: tables and displays at the “far coast” café in the athlete’s village are made of wood salvaged from the pine-beetle epidemic in british columbia.
zeroing in…
How Coke is being sustainable at the Olympics
All coolers, approximately 1,500 of them, will use eKOfresh technology, nearly eliminating direct greenhouse gas emissions and reducing indirect emissions.
A fleet of diesel-electric hybrid heavy-duty vehicles will deliver beverages from bottling facilities to the venues. Within the venues, electric carts will be used to deliver beverages.
The tables and displays at the “Far Coast” café in the athlete’s village are made of wood salvaged from the pine-beetle epidemic in British Columbia.
Menu boards will be made of recycled materials.
All staff uniforms — everything but underwear and shoes — will be made of recycled bottles; in their welcome bags, athletes will receive T-shirts made of recycled bottles.
Recycling bins will be scattered throughout the venues in an effort to divert 100% of recyclable waste from landfills.
Coke’s PlantBottle will be used for all sparkling beverages and water. Compostable cups and lids will be used for coffee.
Purchase of carbon offsets for air travel, as well as on-site transportation.
Within the Olympic Village, athletes will be encouraged to make a pledge to help the environment.
“Green Teams” have canvassed the Olympic Torch Relay route to clean up and recycle waste. All handouts have been recyclable, including aluminum bottles for sampling.
Torchbearers were selected based on essays with an environmental theme.
there’s more information at advertising age
the advocates…
coke commits to climate friendly refrigeration
vending machines HFC-free by 2015
the critics…
coca-cola green, we think not