nendo will present a new be@rbrick in zona tortona during milan design week 2019.
be@rbrick shadow by medicom toy is a block figure in the form of a bear, approximately 7 cm in size, and was introduced in 2001 on the 100th anniversary of the birth of teddy bear, under the concept to create a “digital teddy bear”.
it is characterized by the rule that no three-dimensional addition is to be made to the nine existing basic parts that compose the figure (head, arms, wrists, body, waist and legs) and that the only alteration is to be made solely by the expression through print.
be@rbrick has collaborated with various brands and artists as well as anime and movies.
be@rbrick shadow will be sold at tenoha milano for a limited time during milan design week 2019.
via vigevano, 18, 20144 milano mi, italy