public art, japanese shadow play and an american twist / exhibitors: stephan hürlemann with horgenglarus, surface magazine in collaboration with david rockwell and 2×4, baars & bloemhoff, editamateria with antonio aricò, nitto, agc asahi glass, a project by fabrica with pierre frey, denis guidone and tomoko fuse, franco mazzucchelli, and eileen fisher presents designwork, curated by lidewij edelkoort. surface + rockwell group + 2×4’s the diner.
please note: registration for ventura centrale and ventura future. ventura centrale and ventura future are freely accessible events during the milan design week. however, we do ask visitors to register online and acquire online tickets that will be scanned at the entrances – that way, we can ensure safe entrance for everyone. you can immediately save the pdf on your phone and use it to access our locations!
to celebrate its 25th anniversary, surface magazine is teaming up with david rockwell to explore american design now by reinterpreting a u.s. icon. aptly called the diner, the experience will take place during salone del mobile and offer a place where strangers become a community, where causal yet intimate encounters occur, and where cultural differences are celebrated. david rockwell and the lab at rockwell group are designing four distinct environments—the roadside diner, the east coast luncheonette, the midwest diner, and the west coast diner.
to round out the diner, surface is tapping additional emerging and established american designers and firms, including the renowned design studio 2×4, which is creating the project’s visual identity.
during the day, the immersive eatery and lounge will offer a contemporary take on quintessentially american food and drink, and feature a conversation series and other programming; at night, the space will transform into a nightclub featuring performances and parties.