arper is participating in neocon 2019 at the brand’s new permanent showroom #349.
arper’s expanded footprint in the building, at 2,145 square feet comparing to the previous 1,700 square feet, is a reflection of the brand’s recent growth in the u.s. “we see incredible potential in the u.s. as one of the fastest growing markets for design and workspace needs worldwide,” said claudio feltrin, chairman of the board at arper.
the new showroom presents a range of commercial environments – geared to office, lounge and learning spaces – in alignment with arper’s human-centric approach to design.
the company will communicate its interpretation of the evolution of everyday life and workspaces, and tracing a new direction embodied in the “soft(er)” concept — our lives are stretched by a sense of all-at-once-ness.
in response, we seek out people, places, and things that keep us grounded. we keep things close. we search out comfort, convenience and clarity. we look for flexible spaces that support our needs intuitively, materials and forms that feel good, environments that put us at ease so we can get to the business of living. each in our own way, we are looking for something soft, softer, in a world that at times seems rough around the edges.
from arper’s earliest days, the softer approach to living, learning, and working has framed everything the company created. arper’s families of products are manifestations of essential human values – connection, sensitivity, comfort and ease. arper’s neocon presentation is a visual interpretation of the soft(er) concept by showcasing products with soft materials, welcoming shapes, and soothing colors.
entering its 30th year of production, icff ny, north america’s platform for global design, will be held at the jacob k. javits center 20 > 23 may 2018. doubling in size over the past three years, icff hosts over 800 international exhibitors and attracts over 36,000 industry peers in the residential, commercial and hospitality sectors. designers, architects, developers and better retailers gather to view the world’s finest and most innovative, highly focused selections under one roof.
above > antoine roset / jose rodriguez
designapplause is in the ligne roset chicago showroom located two short blocks from the mart, chatting with antoine roset, executive vice president and fifth generation roset.
[designapplause] we’re told that ligne roset is getting into the contract/commercial business space because of the company’s manufacturing capabilities. do you wish to tell us that story?
[antoine roset] actually, the funny part is that we started with the contract business. we’ve always been doing it in europe, back when the roset company started in 1860. with my grandfather in charge the first thing we did as a manufacturer was contract, working with universities, dorms, both institutional as well as hospitality projects. contract and hospitality was in fact our first business category.
we then moved to residential in the 1960s believing we could better control our own distribution and grow our business. during the 1980s, in the u.s., we developed our brand in residential much more than the contract business. we did this furnishing apartments, giving americans access to our design. for the past four years i see an opportunity to reintroduce our contract expertise in the u.s. and in latin america as well. i feel confident in knowing our past experience and manufacturing could again position our company as major player in contract and hospitality.
with our design, engineering and manufacturing capabilities we again have in the u.s. both residential and contract offerings.
[da] i just met the new owner of the chicago showroom, jose rodriguez. is there a new story regarding the chicago showroom?
[ar] i think the story to tell about jose and this showroom is a human story. we like to say when you become an owner, you get to be part of the family. jose has been in this business with us forever. the first time i met him was like 10-11 years ago and we had promoted him as a manager in miami. he became the owner of the atlanta store 5 years ago. and now, he’s here in the chicago store. to show that it’s a human story it’s about jose being a natural as a new owner. and he also possesses an ability to showcase a new service and a different experience. and as such, something much closer to what we have in mind, namely a new store. a new display. very much like what you can see all around the world with the new stores we are doing and renovating. in chicago, you’re going to see the best of what we do right now.
[da] alright, that’s cool. anything else you want to talk about?
[ar] i can talk about everything you want as long as it’s about furniture. i’ve always been very interested in markets and we can talk about the chicago market a little bit more. we’ve been at this location for 10 years and have learned that chicago’s a very interesting and important market. why? chicago is a very modern city with depth as you can see by its architecture. it’s always been very turned towards the future and not to the past. that’s what makes it very attractive to me. for me, it’s probably the nicest city in the u.s. you can quote me on that. (maybe after new york where i live. let’s put it that way.) chicago is green. it’s a beautiful city. there are two rivers, the lake. i don’t care about cold weather, so it’s not a problem for me. when you’re here you can feel that people really like to talk about the architecture here. i mean look, neocon is here and not in las vegas.
[da] right, neocon. and a new contract message and what appears to be a new store in what is a tremendously convenient offsite location.
[ar] yes. we’re definitely going to use this location more and more. we made mention last year, slowly but surely. the idea is to communicate with the contact world and the hospitality world, sharing with them. we are not the big, big player and we don’t want to be either. we don’t want to compete with them. we want to be the small player that can bring something different. that can give different options. that can give what we do the most: our quality, our knowledge. we are happy to share this with everyone. we have no intention of ignoring our residential business, make no mistake. but more and more, we are going to develop things around the contract and the hospitality business. it’s only the second year. this year has been a bit crazy because we are reopening the store and doing neocon at the same time. so it’s been quite challenging, but next year…
[da] then next year will be boring. (laughs)
[ar] hah! next year won’t be boring. next year will be even more interesting. we’ll have more time to prepare for neocon which is even better. we’re going to look forward to next year.
above/below > chicago showroom
above > ruché / inga sempé – below > cover 1 / marie christine dorner