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rebranding

Home Tag rebranding

Starbucks in-progress packaging studies.

Mar 9, 2011

The Starbucks internal design team in partnership with Lippincott showing work-in-progress, implementing new rebrand on several core items.
[ Starbucks new logo ] [ thedieline ]

Gap new (maybe) logo.

Oct 8, 2010

“we love the design, but we’re open to other ideas and we want to move forward with the best logo possible,” he says bill chandler, vice president of corporate communications. via fastcompany [RK]

Dollar redesign project.

Oct 5, 2010

the dollar rede$ign project hopes to bring about change for everyone. we want to rebrand the US dollar, rebuild financial confidence and revive our failing economy. [RK]

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