joe doucet envisions a life-saving fashion accessory: behold the face shield. covid-19.
from sun glasses to face shields.
some experts predict the next two years could look like the last two months. through the summer and possibly into 2021 face masks will be required to get on a plane, walk into a grocery store, or move about within urban spaces. it’s for the public good. it’s also now bad mask etiquette without one.
yes, a mask offers protection in that it stops the spread. but the mask sometimes feels suffocating, fogs opticals, and makes us mumblers or screamers. i find myself storing my mask in a ziploc bag and then taking it in and out of my back pocket 5-6 times on an afternoon errand. what could be more inconvenient. a reusable shield is a game changer. i can put it on and leave it on until i reach the safety of my home.
right now there are probably 30 face shields being created by car manufacturers, engineering companies, architects and designers. this is all good but the shields look very much like ones that already exist. there are just now more of them. why can’t we make something better while at the same time more fashionable so more people will want to wear it ?
may we remind you that raymond loewy said that between two products equal in price, function and quality, the one with the most attractive exterior will win.
the face shield presented here is almost perfect. however, here are some ideas for consideration: incorporate a transitional lens for low light activities; shave the top to accommodate a hat for all-season wearability while also shedding weight; include a fashionable carry-case.
look, fashion is really quiet during these stay-at-home days. fashion producers are making medical gowns while fragrance houses are making hand sanitizer. in two months our creative community has gone only practical. it’s time to think about fun and fashion as well.
fashion is trendy, because the very nature of trends is to come and go. fashion can be practical too. from dresses to pants for ease of movement. from briefcases to backpacks for carrying things. from business attire to leggings and sweatpants for comfort. sweatpants! from sun glasses to face shields for protection.
the timing is ripe for a life-saving fashion accessory. kickstarter calling…