mustang mach e – DesignApplause

ford switches gears re most dramatic auto business model switch in your lifetime.

May 23, 2023

above> the all-electric f-150 lightning

this article by associated press correspondent tom krisher may be the most dramatic automobile business model switch you have heard in your lifetime. article edited for brevity and clarity.

ford ceo, jim farley says the company will stop competing in over-served market segments and instead will place big bets on connected vehicles and digital services. the days of ford being all things to all people are over, farley said at the company’s capital markets day event.

the company he said has been “stuck in a box” with thin profit margins, weak growth and low stock valuations. ford will emphasize software and services as well as pickup trucks, large SUV’s, commercial vehicles and advanced second-generation electric vehicles, farley said.

for example, by the time ford rolls out a new version of the f-150 pickup truck later this year, it will have cut 2,400 parts from the bill of materials for the truck, compared from the existing model. ford f-series pickups are the top-selling vehicles in the u.s. and a huge profit center for the company. farley said by focusing on software, services and ford’s strengths in products, the company won’t be as vulnerable to a downturn as in the past. he said the company has let complexity “overrun our business as we tried to be all things to all people.”

above/below> mustang mach-e gt

farley says ford will be competing differently, going for tailored ownership experiences rather than “jockeying for slivers of market share” with complex vehicles in over-served market segments. he said the company will go to non-negotiated prices, working with the dealers. farley has long complained about ford’s high retail and warranty costs.

kumar galhotra, president of ford blue, said, rather than testing the new super duty pickup to a particular standard, the company tested it until parts and systems failed. now ford is finding the eventual weak point and eliminating it, prolongin vehicle life, galhhotra said.

ford also said its new or revamped electric vehicle manufacturing plants will be far more efficient, with nearly 30% less labor overhead than the company’s current large internal combustion vehicle plants.

1920-21 mustang mach-e all-electric suv a hint of the past but mostly about the future.

Dec 2, 2019

if the new mustang mach-e doesn’t look like a duck nor walk like a duck why call it a duck? this new suv, though tagged with the past, hints of mustang in the head and taillights and ponies here and there. but this new all-electric suv is really built for an exciting future.

above > e-latch system – no door handles but when car recognizes you it will present door button

80% of electric vehicle charging happens at home. ford offers multiple home charging solutions to fit your needs a) the ford mobile charger comes standard – a slow but convenient charge using a standard (120v) electrical outlet. b) the ford connected charge station is an option that fully charges your vehicle overnight* in a 240V outlet.

above > massive 15.5-inch infotainment screen is standard / mobile phone as a key with fordpass – no more fumbling for a fob.

first edition / sold out!
$59,900 msrp (epa est. 270 miles, mid 5-second, awd, 19” wheels)
0-60 > mid-5 seconds
the first edition will be a limited run with an exclusive body color (grabber blue), red brake calipers, and unique stitching. available in late 2020

select (base model)
$43,895 msrp (epa est. 230 miles, awd or rwd, 18” wheels)
0-60 > mid-5 seconds
available in early 2021

premium
$50,600 msrp (epa est. 300 miles, awd or rwd, 19” wheels)
0-60 > mid-5 seconds
available in late 2020

california route 1
$52,400 (epa est. 300 miles, awd, 18” wheels)
0-60 > mid-6 seconds
available in early 2021

gt
$60,500 (epa est. 235 miles, awd, 20” wheels
0-60 > mid-3 seconds
available in early 2021

innovative features
phone as a key with fordpass – no more fumbling for a fob.
e-latch system – no door handles but when car recognizes you it will present door button

[ mach e ]

13 energizing all-electric vehicles for 2020 and 5 reasons why.

Oct 14, 2019

above > aston martin rapide e

the big automakers are eyeing electric because electric cars provide many benefits to drivers. here’s five:

1 > electric vehicles save you money
every electricity provider in the 50 largest us cities offers a rate plan that makes filling up on electricity cheaper than gasoline. view average savings in your city.

2 > electric vehicles cut your emissions
electric vehicles continue to get cleaner.

3 > electric vehicles offer a better driving experience
an electric engine provides a smooth instant torque with a responsive acceleration and deceleration and a low center of gravity. electric vehicles has been recognized in race series like formula e.

4 > electric vehicles cut your oil use
electric vehicles can cut u.s.a. oil use and offer a cleaner, better way to fuel transportation for everyone.

5 > electric vehicles are convenient
battery electric vehicles are mechanically much simpler than a conventional gasoline car.

we should see at least 15 new electric vehicles coming for the 2020 model year from both long-established automakers and high-tech start-up ventures:

aston martin rapide e < below >
a true exotic sports car. based on the low-slung rapide coupe, production will be limited to 155 units worldwide, with a sky-high sticker price. it’s expected to run for around 200 miles on a charge and register a 0-60 mph time of less than four seconds. all 155 units are already pre-sold.

audi volkswagen-based e-tron suv < below >
audi will borrow volkswagen’s meb electric platform for use in its own small suv. it will become the third e-tron model – following the 2019 e-tron suv and sportback variants. this yet-unnamed model is an affordable, high-volume baby e-tron. promising 220 miles on a single charge from a 95-kwh pack.

bmw ix3 < below >
an electric crossover is equipped with a 70-kwh battery pack providing about 220 miles of range on a single charge. a single electric motor produces 270 horsepower.

chevy bolt ev < below >
the 2020 ev delivers a 259-mile electric driving range* on a full charge, which is a 21-mile increase over the previous model. this 8.8% driving range increase comes with no physical changes to the battery pack. the 2020 chevy bolt ev will get two new exterior colors: cayenne orange metallic and oasis blue. $37,495.

ford’s mustang-inspired electric suv < below >
a 300-mile all-electric sporty five-seat crossover suv. the ev offers wireless home charging and over-the-air software updates.

kia soul ev < below >
a new 64 kwh liquid-cooled lithium ion polymer battery pack should deliver well in excess of 200 miles on a charge. power will be bumped up to 200 horsepower with 291 pound-feet of torque. it will come with four drive modes and four levels of regenerative braking, including a setting for one-pedal driving.

mercedes-benz eqa < below >
an electric version of the gla, the hatchback is inspired by the concept eqa shown at the 2017 frankfurt auto show, does 0-62mph figure in the region of five seconds, a proposed 60-kwh battery and up to 250 miles of driving range, based on european emissions tests.

mercedes-benz eqc < below >
an suv with two electric motors that combine for an output of 402 horsepower with 564 pound-feet of torque. all-wheel-drive will be standard, along with a long list of convenience, connectivity, and safety features. range projected at plus 250 miles. around $80,000.

polestar (volvo) 2 < below >
volvo is launching a new high-tech sub-brand this year called polestar. its first model, the polestar 1, will be a plug-in hybrid, but the polestar 2 is a full-electric luxury four-door hatchback. a targeted a range of 275 miles with two electric motors. all-wheel drive will come standard. a limited number at $155,000.

porsche taycan < below >
porsche’s first full-electric model will be an ultra-exotic battery-powered four-door sports car. listed at 62 mph (100 km/h) in 3.5 seconds, with 300 miles of range with a full battery, with the ability to recharge about 60 miles worth of energy in just four minutes. from $103,800.

rivian r1t < below >
startup rivian plans to introduce a futuristic-looking pickup truck for 2020 to be built in the former mitsubishi factory in normal, il. the r1t eyes a 400-mile range, with a quad-motor system for off-road adventures and 0-60 mph in three seconds on paved roads. starting at $62,000.

volkswagen id.4 < below >
a yet to be named all-electric crossover with three battery pack sizes offering between about 180 and 250 miles. an all-wheel-drive variant will also reportedly be available. about $30,000.

volvo xc40 electric < below >
in 2020, the first pure electric volvo will arrive in the form of a battery-powered xc40 small crossover. volvo executives hinted that the xc40 will offer about 250 miles of range – and come with a price tag below $50,000.